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Make More Money Through Your Pay Per Click Advertising If You Focus On The Little Things Too

14 August 2007

Pay per click advertising has become more difficult than it has been in the past, but you can approach it in two ways. One way is for you to give it up completely and miss out a golden opportunity. The other way is to master it well to your advantage while everyone else is still complaining about it being so difficult.

PPC Advertising and Internet Marketing

I see pay per click advertising and internet marketing will get even more popular as time goes by. After all, where on earth can you find the capability to offer your business products to hundreds of million prospective customers within 15 minutes at a little cost? Well ‘a little cost’ may be a bit exaggerated, but then again which other business offers you free advertising to a really targeted market?

Getting A Huge Keyword Listing

Having a massive number of keywords is a pre-requisite to your success in PPC advertising. Having said that, don’t feel elated and fabulous about this and do nothing. Remember it is better to have a few great super performing keywords than a big list of keywords that do nothing for you.

What you can and should be doing with this huge keyword list is to monitor and find out which ones are getting impressions and generating a good click-through-rate history for your campaign. Then trim your list by getting rid of useless keywords not benefiting you. This eventually improves your overall quality score determined by Google, which is essential for good advertising campaign management and ultimately how profitable your business becomes.

Make Your Title Captivating

Don’t believe what you read about completing your advertising campaign in Google Adwords within five minutes. Theoretically, this may be done, but then, what is the benefit of rushing to complete it in such a record time. You should spend whatever time required to make it good. The title or headline you choose, is extremely important and should attract and convince the web surfer to want to read your full text which will then lead them to your landing page. Remember that there are other advertisers just like you promoting similar products or services. Your title has to be more unique and captivating than what they have to offer. A good approach would be to do a random search in Google to see how they are advertising so you can outsmart them.

Some Proven Techniques To be Considered.

Start your ads with words like “How to”, or “Here’s ….”
Ask a question in your title like “Want To Make $100,000 Per Month?”
Do a jerk like “ Don’t Join Our Program”
Have a keyword in your title so that Google bolds this word

Indicating Price Tag

There is no golden rule whether to put the price of your product or service in your advertisement text. However, what is more important is knowing what circumstances require your actions for inclusion or exclusion. If you are selling LCD monitor for $200 and your competitor is selling the same product for $170, do not include the price in your advertisement.

If you find a high click-through-rates without much sales conversions it may be an indication of untargeted traffic. It would be wise to change your text to include the product price. You can also remove words in text which influence people to click freely. Words include try, download, free and sale among others.

Monitor and Change

Often, people have the wrong impression that you can create an adword campaign and check on it once or twice to see if an adgroup (you should have a few in a campaign) is profitable. If it is, leave it to continue making money. If not just delete it. Unfortunately this may not be the best approach and may not only hurt your advertising campaigns, it may result in you loosing faith in pay per click advertising – for the wrong reasons.

You definitely need to monitor all your pay per click campaigns closely daily even if they are already profitable and be ready to adjust your settings accordingly. In this way, you can be sure that your profitable keywords are always displaying on the first results page of the search engine. This would ensure you have a high conversion rate which puts your make money through pay per click advertising efforts on track to a successful internet marketing business.



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