Competition to rank on top of search engine results for your target keywords grows by the day. That is why you need to keep tightening your SEO grip at every step of the way. This post is specifically dedicated to those blogging on the Google-owned Blogspot (also known as blogger). We take a sneak peek to various on-page SEO tips for optimizing your blog.
Activate custom Robots Header Tags
These tags allow you to tell web crawlers not to index certain pages of your site. You only check the ‘ nofollow ‘ box under any of the pages you want ignored. The feature is pretty easy to use. However, one must be very careful to use it correctly. Incorrect use can result in your site being ignored by search engines. How to use them: Blogger-> Settings ->Search Preferences, click Edit next to ” Custom robots header tags ” finally select YES.
Optimize your images
Image optimization is an art you want to master to ensure that you maximize on your image search traffic. It’s very easy: name your images in plain (but descriptive) English), add the alt attribute, ensure that your images are descriptive (you can add description to your base alt tag). Be careful not to put too large images as these may negatively affect your site’s load time.
Internal Linking is vital for SEO
Internal link building is one of the best ways to create natural incoming links to the pages of your blog. You have more control, which is not the case when someone links to a page on their own. Internal linking works perfectly when combined with great content and is a perfect way attract bonus search traffic.
Custom Robots.txt File
This is one of the features that were added when some dramatic changes occurred on Blogger a couple of months ago. Custom robots .txt works in pretty much the same way custom Robots Header Tags do i.e instruct the search engine to ignore certain pages of your blog. Carefully use this tool because any mistakes could cause your site to vanish from search engines.
Optimize blog post titles
Page title is a very vital element in your site in terms of ranking well on SERs. If you’re new to using Blogger, chances are that your title bar is still featuring Blogger’s default template ‘ ‘ Your blog: Post Title ‘. From an SEO perspective, page title is more important than blog name. You’ll therefore want to swap the title from ‘blog first’ to ‘ post title first ‘ format. The main reason for this is because users are more likely to search for specific posts rather than the name of your blog. Having the post title come first increases your chances of being found.
Submit blog to all major search engines
Lastly, if you’re yet to get your blog indexed by the three major search engines (Google, Yahoo and Bing), then see to it that that is done soon. Submission is very easy to do and is free. If you’re not sure if your blog is indexed or not, enter this query on all the three search engines: site:myblogname.blogpost.com. If all the searches produce no results, your blog is not yet indexed and you therefore need to submit it. Note that submitting your blog to Yahoo will cover both Yahoo and Bing since the Yahoo Explorer was merged into Bing Webmaster tools back in 2012.
Wow! That’s it A basic introduction to the 7 most crucial steps to take to optimize your Blogger blog. Hope you’ve gained plenty of new ideas. We look forward to seeing your blog grow to become one of the most sought after sites in your specific niche going forward. All the best!
Bernard Naylor is an Online Consultant for VictorPest – Mole and Rat Kill Tunnel Trap. He likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.
Important Note from Peter Lee:
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