Make Sure a Link Builder is in Your SEO Starting Line-Up

The Internet provides the perfect stage for businesses to communicate and connect with current and potential customers and clients. This is solidified by continuous advancements in technology, market trends, and consumer behavior. As a result of this heavy shift towards online advertising and marketing, search engine optimization has become undeniably important and necessary.

Not only is SEO a critical component of any well-rounded online marketing strategy, but it is far from static. In other words, SEO practices that were once considered optimal are no longer relevant. In some cases, these “old” tactics can actually do more harm than good, which is why it is imperative that you stay current with SEO trends and updates.

These days, one of the most important and powerful SEO tools at your disposal is link building. Keep in mind, however, that how you build these links matters much more than whether or not you even do it. The delivery method can make or break your search engine results rankings.

Link building is not a new SEO technique, but the way in which it is performed has changed significantly over time. Ultimately, the goal of link building is to obtain back links to your site from various online sources – directories, websites, blogs, social media platforms, etc. In the beginning, getting these back links was relatively easy, but times have changed. Google no longer cares about how many live links point back to your site. They care about the quality of those links, the quality of the web location, and the relationship between the two.

The fact that Google has become more regulatory of links on the Internet is actually good for businesses because it weeds out the spammers. Granted, link building is the type of SEO activity that requires a lot of attention and patience, but when done properly, the results are certainly worthwhile.

Just as with any other advertising method, link building cannot be mastered over night. It requires a significant amount of research, planning, and – a designated “link builder”. Due to the attention that link building requires, it is in your best interest to designate the responsibility to one, if not more, specific individuals, depending on the size of your business. Developing a successful link building strategy should consider the importance of each of the following factors:

  1. Blog – An onsite or off site blog is basically an essential component of any business domain. It provides a platform for new and reader-friendly content, which is what Google likes to see.
  1. Images – The pictures, images, and videos that you post online can add some serious power to your SEO strength. Quality, relevance, tagging, embedding, and descriptions should be utilized.
  1. Guest Posting – The key to a successful guest posting campaign is to identify quality websites and blogs that pertain to your niche, and provide them with quality content in order to obtain a backlink to your site.
  1. Content – Google continues to emphasize the importance of content in order to be successful with your SEO strategy. This means you must publish quality content on your own site and on others on a regular basis.

About the Author:
This guest post was provided by Kaity Nakagoshi, who works for Zelen Communications – a traditional and online advertising agency in Tampa, Florida. Kaity graduated from the University of South Florida, and considers herself a social media enthusiast, an avid college football fan, and a connoisseur of chips and salsa. Follow her on Twitter @KaityAtZelen.

This post contains Third Party Advertising, using online behavioral tracking technology. You can learn more about our policies regarding online behavioral advertising and your choices regarding such ads here --> Privacy Policy.

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A Legitimate Home Internet Business researching work at home ideas this blog was started by yours truly, an ex-banker running a home business helping others start and grow their business, finding new ways to make money online. Read More About Me

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11 Responses so far.

  1. Mark Ford says:

    A blog is certainly key to any any link building strategy.

    Publish quality content in a blog, send it out via social media and the links will come naturally just as Google says it should.

  2. Maria says:

    Guest posting is very effective and helpful way to get high quality and authentic backlinks from authority websites but it is not an easy method because in guest posting lot of things matter. First of all research is the essential thing then quality content is very important. Especially if you make your content attractive with the usage of relevant images then it will be more beneficial. For this purpose content has vital role therefore every link-builder who wants to get link from guest posting he/she should hire professional content writers.

  3. John says:

    I think there is still money to be made in blogging as long as you put out quality over quantity

  4. kazi says:

    I think it is great that quality of content is emphasized by Google . It weeds out spammers and gives opportunity to real quality contents to prosper .

  5. John says:

    Today, even after so many updates from Google backlinks are still an important part in ranking your site and to gain backlinks you will have to post your links to other authority blogs and websites to make so Google starts to treat your website as a high quality link and start to rank your posts high up.

  6. Hodor says:

    For me guest posting has been the most successful way of link building. I have got backlinks from some good sites which have brought traffic to my blog and also link juice.

  7. I think a lot of assumption here seems to be about posting a blog when your site is very popular. If it isn’t then the few visitors you have won’t care about a blog update. Indeed, most people won’t bother with it. I’ve yet to see any real evidence that this is anything other than just business spiel rambling.

    Guest posting is the only real way, and they have to be good posts. Not business lists of things.

  8. Jorge Jobs says:

    This is the most comprehensive list of link building strategies ever created. … Make sure to steer your content in the direction of other posts or pages so you can link to them.

  9. Hossam says:

    I consider the Guest Posting to be the Most powerful whitehat SEO link building strategy , when done right could turn into valuable traffic and subscribers also ..

  10. Peter what our your thoughts on the recent controversy on guest posting. Many are saying it is worthless now.

  11. Matt says:

    The title of this article was deceiving, and I was ready to see what positive thing there was to say about link builders post Panda and Penguin. But since this article is about quality link building and not the shooting backlinks out to 1000s of low quality PR0 link builders, I’ll add something different since I saw so many pro guest posting comments here.

    Matt Cutts has declared guest posting all but dead. It doesn’t mean you can’t still find a way do it well, but it seems the scammers and spammers have ruined yet another promising method to build authority and quality links.

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