4 Link Building Myths That Can Hurt Your SEO


During the past week, I dedicated a good portion of my free time doing link building specifically for my homepage and this home business blog. While doing so, I realized that some of the work I did to accomplish my backlinks building task would never have seen the light of day by many others. Others who chose to believe a different opinion from hearsay or a total misunderstanding of SEO. Let’s try to debunk a few of these link building myths to see if their fears are well founded.

Myth No 1.

It’s not good for your site to leave your link on an “inner page” that is new or has a low Page Rank like PR0 inside of a high Page Rank domain.

My thoughts

My recent link building efforts over the last 5 days is one good example and I practiced this. I linked to inner pages of PR0 of high page rank sites of PR6-PR9. After finding about 50 of these links, the result- My keyword phrase ‘online business opportunities‘ moved from 24th position to 7th position.

If you refer to an interview with Google’s Matt Cutts and read between the lines, you could make your own deductions. Here is part of it:

Stephan Spencer: OK. So, I guess, a follow on to that would be: a .edu and .gov link, and so forth, has, typically, a more pristine link neighborhood, so it is not just about the PageRank, right? The link neighborhood comes into play.

Matt Cutts: That is a little bit of a “secret sauce” question, so I am not going to go into how much we do trust that sort of stuff.

Stephan Spencer: OK. I am going to slap my wrist now. Ouch, ouch!

Matt Cutts: [laughing]

  • You can see the entire interview here.
  • Myth No 2.

    You must always obtain “relevant” links in the same niche as your website otherwise the links don’t help in your SEO or you will get penalized by Google.

    My thoughts

    While it is ideal to get links belonging to the same niche as yours, it will not hurt you if they come from non relevant sites. But only if they are high quality sites with high page rank. Google realized that there is no way to control incoming links to your website. If this were true, many nasty sites who want to bring the top sites down and rank higher than them would simply start linking lots of bad sites with them.

    Another news worthy incident to prove this theory is this. Remember the day news broke out about then President Clinton having an …er indiscretion with a young intern that goes by the name of Monica Lewinsky? Well hundreds of thousands of very interested readers and websites linked to ‘The Drudge Report’ from the site of the same name. Yes that’s natural linking at its best! I have to say no penalty was ever meted out by Google to this site. In fact it became well known after all the linking :-)

    Myth No. 3

    If you build too many links and too fast, you will be penalized by Google

    My thoughts

    I think for the average person building too many links and doing it too fast should not happen.  You’ll need to have tens of thousands of similar links to raise a red flag to Google. That probably fit the profile of a spammer and that’s what Google will be going after.

    Myth No.4

    I cannot see my backlinks in Yahoo Site Explorer, or some other “Backlink Checker” tool, so they don’t count.

    My Thoughts

    It can take some time before your links show up in Yahoo Site Explorer and backlink checker tools, but most of us know that Google will NEVER show them all to you. My own experience I mentioned above shows no backlinks found in Yahoo or Google but my SERP has improved 17 positions due to my 5 days-link building work.

    Share with us your linking experience

    Do you have any wonderful (or bad) experience to share with us with regards to your link building efforts. How long did it take to see your backlinks showing up in Google or Yahoo?


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    Internet Home Business(Home)

    This post was written by:

    Peter Lee - who has written 197 posts on Work From Home Business Blog. A Legitimate Home Internet Business researching work at home ideas this blog was started by yours truly, a banker by day and a home business owner by night helping others start and grow their business, finding new ways to make money online. Read More About Me

    Contact the author

    • phioo98
      Thanks for sharing your knowledge...it is amazing how many misconceptions there are about link building. Great full tips on a subject that is very important to know to help getting a website ranked on the major search engine.

      Pro Home Income
    • Sounds like a useful technique. 24 - 7 is pretty impressive, is it a highly sought after niche?
    • Thanks for sharing your knowledge. Greatfull tips on a subject that is very important to know to help getting a website ranked on the major search engine.
    • @ Email Marketing Software: You're very welcome!
    • phi0001
      I'm referring to finding high PR sites like some social networking sites that are do follow. Their main page say is PR7. I will create my profile and put my links using the anchor text I'm ranking. Thanks for the information.

      Pro Home Income
    • Nice myth-busting work Peter. I was always pretty skeptical about so much attention being given to relevent links. I'm sure they count nicely, but as you say, you cannot always help where a link comes from so it's smart of Google not to put too much importance on that factor.

      I heard that Google was considering putting an "opt-out" system in it's webmaster tools whereby you could confirm whether or not you wanted certain links to be counted or not. What would you think of a system like that?
    • Hi sir, I have got your mail. Thank you lots. Sir I have one request to you that please change my anchor text to "legitimate work at home jobs" in my blog http://internetjobscams.blogspot.com. thank you.
    • @ moonheart009: Done!
    • Thank you for update my anchor text.
    • About the links from "related sites". That is quite a tricky issue. What is related? Is the site related if you and the linking site use the same keywords? And what about the directories, for instance blog directories. When I choose Business/Financial and submit my blog ( with all the information needed ), does the link increase my PR at Google? And what about, if I have a Reverse Mortgage Loans Blog and I write blog comments on the work at home business blog about blogging? It sounds related, but does Google think so too?

      Juhani
      http://www.reversemortgageearnings.com
    • jewelrymakingsupplies
      gotta read this again, this something useful you know.
    • Very good thoughts, I have learned some useful stuff here, and the most exciting thing is the discussions on comments!
    • goranwebsitedesign
      I dont understand what you mean in Myth 1 above "My recent link building efforts over the last 5 days is one good example and I practiced this. I linked to inner pages of PR0 of high page rank sites of PR6-PR9." Are you saying linking out to another site helps with a link strategy.
    • @goranwebsitedesign: Oops that's a typo it should be "I linked from inner pages of PR0 of high page rank sites of PR6-PR9..." sorry about the confusion and thanks for spotting the typo.
    • jewelrymakingsupplies
      thanks but uh, i don't understand whats with the follow/nofollow links, can you tell me more? i mean more direct examples if ever, thanks peter.
    • You are in SEO or you don't know that what is nofollow and dofollow. Let me explain some thing. When you comment on any blog. Your comment appear what you see. Your name or your keyword crossed with a line that means that nofollow. If not that is dofollow.
    • Thanks for sharing your knowledge...it is amazing how many misconceptions there are about link building.
    • @Meaghan: Absolutely! Good to see you here again.
    • First of all, congrats on the ranking! Btw, I'm not clear about your practice "I linked to inner pages of PR0 of high page rank sites of PR6-PR9."? Do you mean that you're commenting in a blog post with PR0 and the blog has PR6-PR9?

      Currently my link building practices will be commenting in blogs and writing guest post (Not often), Peter mind to share your experience on which link building strategies that you found very useful when it comes to improving search engine ranking?

      Regards,
      Lee
    • @ Make Money At Home:No Lee I'm not referring to blog comments. I'm referring to finding high PR sites like some social networking sites that are dofollow. Their main page say is PR7. I will create my profile and put my links using the anchor text I'm ranking. You see my profile page is PR0 and their home page is PR7 for example. This post of mine proves that you get very good backlinks under such situations.

      If you go to my last post (comments):
      http://www.peterleehc.com/blog/work-from-home/h...

      a reader was kind enough to share with us by giving a PR7 site that we can get a free dofollow link. This time I put up a blog post with my links. You see, for some sites, not all pages are dofollow. So it takes time to first find high PR site and second which pages (like profile, about me etc) that allow you to put your links. But you have to check that these pages your links are put are dofollow. Otherwise you're wasting your time.:-)
    • Peter, I got what you mean right now. I personally added my link in my Google profile as what you taught in your last post. Anyway, are you going to share these sites with us? :D
      If you don't mind, you can send me an email for the list as well. Btw, how do you check the site is either dofollow or nofollow? View page source and check the link?

      Thanks for your explanation Peter!

      Regards,
      Lee
    • @ Make Money At Home: You mean share with everyone the 50 high PR sites (PR6-9)? Sorry I can't do that. I am subscribing to Angela Edward's Backlink Builder and I'm not allowed to share, sell this list of websites to anyone and she means it and she takes this copyright infringement seriously and will take legal action against culprits blah blah. But you can join her services. Let me know if you are keen and I can provide her contact to you
    • Oh I see, then can you please send me her contact to my email? kahoong_lee@hotmail.com. If it's affordable then I would like to give it a try too. :)

      Thanks Peter!

      Regards,
      Lee
    • @ Make Money At Home: I've sent an email to you with the contact.
    • Informative Post. Can you tell me - paid link building is good or bad? I want only quality backlinks but how can i do so.
    • @ Nick Mutt: Not sure exactly how you defined 'paid link building'. Buying links is totally out. You should never do that no matter how attractive the terms or if these links are purportedly high PR like PR9. I know Google is always on the hunt for such activities. The risk is too high so stay away from this. I was penalized too for putting up paid links on this blog because I had used TLA script and had a handful of people who advertised on this blog. I have sinced removed TLA script and all ads removed too.

      But paying someone for link building services is another story. If the company is legitimate, this is OK. For example I know some good legitimate companies search for good sites with high PR and provide a service to do link building work. They are legitimate because they only provide a service and not selling links to you. When they finished the work, they provide you a report of all the linking work done on behalf of your site or blog and which pages of the sites they had linked to.
    • I agree, Peter. The average person would have a heck of a hard time building links fast enough to raise a red flag. Here's a question regarding comment links .... is it true that nofollow links don't count much?
    • @ Top GBG Distributor: Thanks for the visit. Actually there's a lot mentioned on this post if you have missed it:
      http://www.peterleehc.com/blog/work-from-home/n...
    • I agree with many of these points. I am still a little wary of building links to fast though. What I am starting to believe is that consistency is the key in that area.
    • @Web Career Girl: Yes being consistent is good. Growing your backlinks naturally and consistently is recommended. It's when you show Google you have gotten huge amounts of backlinks all of a sudden that you sound the alarm bells to them.
    • Peter, I am not quite sure that I agree with your number 3 myth. It sounds like you have never tried to have one of your sites lose 10 or pages in ranking over night?
    • @ Mikael @ Retire Rich: Sorry don't quite understand your point. Could you elaborate on your thoughts for #3.
    • I think your 3 myth is right and your thought about that is also right. When we do so fast then Google start staring towards us.
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