I was a little curious when someone recently posted a thread question “Did Google Algorithm Change in April?” in the Warrior Forum. I wanted to know if this really happened. I guess I reacted like anyone else reading it would as any Google algorithm change would invariable impact how our websites rank in Google – along with a host of other things that go with this ranking.

Well the WF poster was anxious to find this out because he had several of his top ranking keywords suddenly dumped by Google and called it a mild disaster. While Google will never share with anyone and everyone when these algorithms actually take place, it is anyone’s guess if it did.

Well this is the little I found out …

Google Algorithm – How Much Do You Know Google

1. According to Google’s man Matt Cutt when he was asked in a recent interview how often Google’s algorithm changes, he said in 2009 there were 450 tweaks to the algorithms. Changes were made like almost every day.

2. Google has confirmed it is now using website speed as a new factor for search ranking algorithm. While Google has never spelt out how it it determines this, my guess is that your website page load time is going to play an important part of this algorithm change.

3.Google Caffeine – In Nov 2009 we were told that Google Caffeine went live at just one data center with the full Caffeine roll out to take place “after the holidays”. Well we’ve seen 3 holidays already passed us in Christmas, New Year and Easter holidays so we can assume this has happened. But don’t expect any official word from Google because you won’t get it.

Some of the publicly announced changes of Google Caffeine are:

• more up to date with web2.0 sites like Twitter, Facebook etc
• increased speed how Google finds new pages and indexed them

So have you noticed any of these changes for your website?

Interestingly although we know very little of when Google makes algorithm changes or what has been changed, Google on the other hand knows a lot about us. Like …

• any black hat SEO techniques you may have been engaging intentionally or otherwise
• using duplicate contents on your websites
• spamming
• other undesirable tactics that almost surely lead you to a Google Ban

I have often seen many people share their fears of Google quite openly with others. I remembered one blogger mentioned he did not use Google Analytics on his website for the sole reason he fears giving so much information to Google might harm his good search engine ranking.

The fact is that whether you liked it or not Google already has tons of information about you. Just take a look at the Google Dashboard and sign in to your account will tell you just how much Google knows you and all your online habits. Also how did you think Google was able to implement Google’s Personalized Results? – by remembering everything you have searched for the last 180 days so as to customize your results.  A little eerie perhaps but a sign of why it’s still the no. 1 search engine with 65 percent search market share in Mar 2010.

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