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Home Business: Start Link Exchange Program in 5 Easy Steps

Sat, Sep 13, 2008

Affiliate Programs, Article Marketing, Blogging Techniques, Email Marketing, Link Management, Newbies Starting Out, Search Engine Optimization, Traffic, Website Promotion, Work From Home


work at home ideas

While we search for newer technological link exchange breakthrough for our work at home business, surpassing the likes of our current linking softwares, automated [tag-tec]link exchange[/tag-tec] programs, or that popular Link Machine in your website, we often neglect an easier way of doing it. It’s akin to developing a product but the bio products turned out unexpectedly and better than you’ve ever imagined. What’s this goose that lays you the golden eggs?

1. Link Exchange – Your Inside Pages

The open secret of the importance of Inside Pages, was revealed and documented by 2 college students 10 years ago who later co-founded Google. In terms of SEO and specifically link building, this means that besides linking your work at home main page with other bloggers, you ought to include your Inside Pages in your linking and link exchange efforts. More details in Link Building Strategy-Deep Links-Part 1.

How to find out page rank of your inside pages
In order to be able to exchange your links with other bloggers, you will firstly have to determine how good your pages are. How valuable or link exchange worthy are your inside pages and how can you tell? Well there are two ways of getting the same results. The first is the old fashion way by using your familiar page rank checker or the Google pagerank toolbar if you have already installed on your computer. The second is what I recommend, an automated tool that shows you all your inside pages by their pagerank just by typing your work at home business website url. All it takes is one minute and you have this complete list, hopefully some with very good ranking and you’re almost ready for link exchange.

2. Establish Business Relationships

You may argue that forming business partnerships is time consuming. But then again who says SEO or link building is fast. I’m sure just keeping it in mind and over time, building your home internet business network can be achieved and something that comes naturally if you asked me.

As a start as you embark on this link exchange program, you should communicate with those you are in constant dialogue with including your work at home business partners, friends, favorite webmasters, your top commentators in your blog. If you stop for a moment to think this through you may be pleasantly surprised at how many people you’ve got on hand.

3. Determine a Fair Exchange Link Placement

It is good to establish what you think is a fair exchange of links among the interested bloggers who wish to conduct link exchanges with you. The most obvious determinant usually is your page rank and whether the link is from your home page or inside pages. It should also include what you deem as a fair exchange when you do 2-way link exchanges as opposed to 3-way link exchanges.

4. Review My Blog

My recent post ‘Review My Blog Get Free Linkback‘ is actually a link exchange between two bloggers. This post invites bloggers to post a simple review in their blogs but linking to my post and my website. In return I link back to this blog by writing a ‘My Review Post‘. Both parties also agree on the specific anchor text to be used for obvious [tag-tec]SEO ranking[/tag-tec] benefits.

5. Exchange Articles

You can exchange blog posts with other bloggers in similar niche markets. However to prevent duplication content issues, I would recommend not using a full post. I would suggest writing a short synopsis of the topic and followed with (for example) “Here are 20 Ways to make 100 Dollars per day online” link to the blog instead of “Read More Here” link. By the way this is good for SEO linking technique, which probably deserves another post for discussion.

What Do You Think?
Do you think these are 5 easy ways you can gear up your link building strategy to another level of success for your home business opportunities specifically SEO and traffic? I really love to hear what you have to say.

From Peter Lee:
Please feel free to contact me for possible link exchanges, review my blog, articles exchange for our mutual benefit in SEO and specifically link building.


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This post was written by:

Peter Lee - who has written 211 posts on Work From Home Business Blog. A Legitimate Home Internet Business researching work at home ideas this blog was started by yours truly, an ex-banker running a home business helping others start and grow their business, finding new ways to make money online. Read More About Me

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  • I'm marketing for a new social networking site and want to get involved with a link exchange program.
  • I advertise on the internet and they want me to link my webpage to their webpage with an html code...Then they will list my website on their page..Thanks for all your help.I use geo cities page builder for my webpage.
  • Very nice information. Thanks for this. When did you start this blog?
  • i am agree especially in number 1 and 4,in number 1,if we do that it can help to increase that page each other. but i think its seem no like itu lol.
    and number 4, indirectly we got good backlink each others and it can give benefits to each other.

    <abbr>joe comps last blog post..Eyeglasses For You That Really Cheap</abbr>
  • @joe comp:yes it's important to link to our internal pages to improve their page ranks. This helps in the overall PR of the site or blog as well.
    ****
    Peter
  • @liweng: I totally disagree that link exchange is a dead technique if you do it right. One very good one that I used is natural link exchange in which you agree with another blogger to make a paragraph change on each other's posts with your chosen keywords you are ranking. There are just too many things that you can do with link exchange.

    -Peter
    Home Internet Business
  • Hey Peter, I've heard that link exchange is kind of a dead technique, since it's not efficient. I was under the impression that link exchange is only worthwhile if you can get backlinks from authority sites. What's your take on that?
  • You have said exactly right about the Link Exchange, Establish Business Relationships, Fair Exchange Link Placement, Review My Blog Exchange Articles, was said correctly i have learn some new points in your blog. It helped me a lot. Thank u.

    <abbr>Buck Thompsons last blog post..CommentLuv needs updating on this site. Please download the latest version and install it on your site. This message will apear during the first 10 minutes of each hour. This remote script will cease returning posts in 7 days</abbr>
  • @Buck Thompson: Thanks Buck for dropping by and your kind words. Glad you were able to pick up some tips here.
    -Peter
    Online Business Ideas
  • @Dennis Edell: Yes both blog review and post swap can achieve similar objectives and that is using your predefined anchor text. Thanks for subscribing to my blog.

    Peter
    Work At Home Ideas
  • Hi Christopher,

    I try to link only to at least PR1 site, only because it gives me some comfort that this blogger has been blogging for some time. It doesn't make much sense to link only to your own PR value knowing that there are now many bloggers who achieve PR3 in 1-3 months.

    Peter
    Legitimate Home Internet Business
  • Peter, how important is it that the PR value of sites you link to are equal to your own?

    <abbr>Christopher Rosss last blog post..Google Changes the Way SERP’s are Displayed</abbr>
  • BTW, I've just subscribed :)

    <abbr>Dennis Edells last blog post..Do Advertisers Judge You By Design? What Do You Think…</abbr>
  • Interesting tips. I like #4 the best as it's very similar to a "post swap" idea I got workin' ;)

    <abbr>Dennis Edells last blog post..Do Advertisers Judge You By Design? What Do You Think…</abbr>
  • Hi Michael,
    Thank you for your visit and comment.

    Peter Lee
    Legitimate Home Internet Business
  • Very nice blog regarding home business.
  • Hi Zrii,
    Thanks for dropping in and I'm glad you like my blog. I'll be checking up on yours that's for sure. Yes the door is always open for you so hope to see you again.

    Peter
    Work At Home Ideas
  • Hi Peter-
    First let me say I'm really glad I found your site. I want to learn as much as I can about both home based businesses and marketing them. You have a lot to peruse on this blog so I will be back often.
    Thanks and good job.

    <abbr>Zrii Docs last blog post..“7 weeks to Zrii 7-Star” Becomes “6 weeks to Zrii 6-Star”</abbr>
  • Peter Lee
    Hi Lucas,
    Yep, I like 3-way exchanges too. Maybe one day we can do a couple with each other. Thanks for your linkback on the Q&A; and apologies for the late response as I had some teething problems in the new theme. Still not satisfied with it though.

    Peter Lee
    Legitimate Home Internet Business
  • Great tips on link exchanges, Peter. :) Personally, I prefer 3-way exchanges to get more benefits from the trade.

    Lucass last blog post..Question and Answer Time (10 Sep 2008) - Answers
  • Hi Peter, Just to let you know that I have entered you into the F Group Hall Of Fame
  • That is my problem Peter, sometimes people don't know when I am being serious or just playing around. I'm always getting into trouble with the wife and i can't stop because I am having too much fun.

    Thanks for those tips on my post about my, You Comment And I will Comment On Your Blog movement. I will see what I can incorporate some.

    Sires last blog post..Show Me A Blogger Who Loves What He Does And I Will Show You A Happy Blogger
  • Great tips Peter!

    Internet Marketer Taras last blog post..Would morals get the in way of money?
  • Peter Lee
    Hi Sire,

    Hey for 5 seconds you got me there...that's the humor in you I've not seen. Thanks for the compliment but really, I'm learning lots from you and just visiting your awesome blog. Well my new theme is currently "under construction". Hope it looks as nice as yours.

    Peter
    Work At Home Business
  • Peter, you come up with so many ideas, you are forcing me to keep coming back to see what else is new. This is an evil plan on your part and I want you to put an end to it......only kidding, I love keeping an eye on you to see what you come up with next.

    Sires last blog post..What Do You Do To Promote Trust From Your Readers?
  • admin
    @ Mortgage adviser: Hi, welcome to my blog. I used to do lots of article submission but now lesser because it takes a lot of time as I do this manually 'cos I don't have any automated tool to make each article unique. Still I know it's a very good way to get targeted traffic and many backlinks. Good Luck on your plans. I hope to hear more from you pretty soon how it goes for you in your article submission efforts.

    Peter Lee
    Work At Home Ideas
  • I am getting into article submission, hopefully it will prove to be of value to getting extra exposure
  • article marketing is great for getting exposure but if you don't know the seo process than you might not get the benefits behind it
  • admin
    @Domain Structure : Hi Brian, I haven’t done much directory submission lately but I’ll remember this when I do.

    @ Sire : Hi Sire, I have done a couple of similar ones and the most recent one is this:
    Linkathon . I think the key is to find people who believe in what viral is all about and are serious about link building. Check it out. I know that Yan is on my list to start this after I “tagged” him.

    @Home Business Mom Tara: Hi Tara, it’s good to see you again. Yes I found out how hot it is through the famous John Chow when he did his first Blog Review which excited bloggers as well as his ranking.

    Peter
    Work At Home Ideas
  • Blog reviews are hot! That would be a great way to gain some link popularity!

    Home Business Mom Taras last blog post..Social Network Rundown
  • I once conducted an exercise call that I called Blog Hopping as a linking strategy. I wonder if I should try it again to see how it goes.

    Sires last blog post..Are You A Lazy Blogger?
  • For those were are interested.. just do a quick Google search for deep link directory and you get a good list returned.

    Domain Structures last blog post..Automatic Blogging
  • thanks for the information will do
  • admin
    Hi Brian,

    Yep that's a great idea too although I'm not sure how easy it is to be able to locate such directories with deep linking. To tell you the truth I have not been doing directory submission for a while. It's not a priority for me.

    Peter
    Work At Home Ideas
  • I would agree they are excellent ways to build up links.

    "Link Exchange - Your Inside Pages"

    Another great way to do this.. if your the type to submit your site to directories is to look for directories that permit "Deep Linking" They will permit you to submit your main page.. but also allow you to submit a few of your inner pages also.

    Domain Structures last blog post..Automatic Blogging
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