The Secret Sauce to Getting Boatloads of Positive Customer Reviews
Positive customer reviews are classic workhorses when it comes to influencing your audience to do business with you.
In fact, Myles Anderson wrote an article at SearchEngineLand saying “88% Of Consumers Trust Online Reviews As Much As Personal Recommendations.”
The figure is a dead giveaway of why businesses should leverage the power of using positive customer reviews to drum up more business. It goes without saying, that if you aren’t using positive customer reviews right now, then you’re leaving a lot of money on the table — and I mean a lot of it!
If you’re looking for time-tested methods that can help you get positive customer reviews, then allow me to share with you these strategies.
1. Create a professional-looking blog.
While there are a couple of ways that you can use your blog to capture your customers’ positive reviews, I’d like to share with you one method that I’ve personally used.
This method allowed the client that I was helping to get droves of positive reviews in such a short span of time.
What we did was very simple.
We added a huge pop-up box on my client’s website telling his audience that we are giving them a 30% discount on their next purchase, if they’ll share their positive experience when they used our products.
Just to make everything transparent, we also told his audience that we might be adding their reviews on our website or on other platforms where our company is present.
The result was mind blowing. We’ve managed to get 20 or so positive reviews in a span of 3 days when my client’s monthly website traffic isn’t that big.
Look. When we think about how cutthroat the competition is nowadays, having a blog is no longer just a luxury for businesses who want to succeed — it has become a necessity. And with how affordable and easy it is to create a money making blog, there’s virtually no reason for any business that is worth their salt not to have one.
If you want to look more credible and professional, then you need to create a blog right now.
2. Turn the spotlight on them.
One of the best ways to go about this is to tell a select group of your customers that you’d like to interview them.
Remember to be very picky about who you choose.
I strongly suggest that you look for prospects on your social media pages. Look for those who left a positive comment or feedback about your product.
Once you find these people, just send them a private message inviting them for an interview.
The good news is, you don’t have to spend countless hours talking to a lot of people. You can send them a document containing the interview questions, have them answer it, and have them send it back to you.
That’s how simple and convenient this strategy is.
These are some of the things that you can ask your customers:
- What problem were they struggling with?
2. How was their life was before their problem was solved?
- How did they hear about your product?
- What is your product’s effect on them?
- How did their life change after using your product?
That’s pretty much it.
Once they send back your document, it already contains positive reviews about your product.
Considering how people naturally thirst for attention and recognition, this strategy plays into the people’s natural tendencies. That’s why this strategy is so effective.
To solidify my point, you can imagine getting a private message from Nike — or other well-known brands — asking you to answer a set of interview questions because they’d like to feature you on their website.
You’d be happy to cooperate with them, won’t you?
* Note – Mention anywhere in your copy that you might add their feedback about your company’s website or other platforms. That way, everything is transparent.
3. Run contests.
Here’s a question for you: What do you think will happen if you ran a contest with a prize that you know your customers love?
A good number of them will participate in your contest, right? Right.
Now here’s another question: What do you think will happen if you ask your customers to share their positive reviews about your business as one of the requirements for them to join your contests?
Friends, I’m sure you realize that if you put two and two together, using the strategy above will get you a horde of positive customer reviews.
Not only that, but, you’ll also experience all the benefits that come along with running a contest. Things like customer interaction, more sales, more leads, and improved brand visibility (among other things).
In short, this strategy is so epic, that you need to try it out this very instant.
Allow me to share with you a couple of pointers before you start using this strategy.
- You need to make absolutely sure that your contest’s prize is something that your audience loves. It doesn’t have to be expensive, by the way. It just needs to be something that they’ll fall head over heels with.You can use surveys or straight up ask them via social media or email about the kind of prize they’d want for the contest.
- Don’t make your contest entry requirements very complicated. Since writing a positive review can be quite tedious in and of itself, you can ask them for one more requirement then leave it at that.
If you add more, they might find joining your contest to be too much of a mission, ultimately causing them to just give up on the idea.
- Be sure to make the rules as clear as day for everyone. That way, there is no room for misunderstandings.
If you aren’t careful, these misunderstanding can snowball into something that’s quite damaging to your company. When others complain because they feel cheated about how you ran your contest, they can easily rant in their social media accounts.
- Be sure to enforce the rules. You’ll be amazed at how others would resort to spammy or unethical means just to win the contest.
As you can see, there are several routes that you can take to get your customers to leave positive reviews about your business.
If there are other tips that you’d like to share that will help our readers, please add them in the comments section below. Cheers!