Let’s face it everyone wishes for top search engine ranking but not everyone knows how to achieve this in the quickest time possible. If you don’t do link building, it’s going to be an uphill task for your blog or website to come any close to getting to good SERP positions. We’ve read too often many people have found success only after having done extensive link building to get them to the ultimate goal – Google Top 10. Of course this then translates to increased blog traffic, no. 1 SERP (Search Engine Results Page), more product sales etc.

But in this age and time and with the blogosphere being saturated with just too many bloggers competing for similar niches and therefore, similar keywords, don’t you think it take more than just hard work to make the cut. You’ve got to work smart not work hard if you want to make your link building effort work for you in the quickest time possible. I’ve found one that does.

Here is a Case Study of How To Use ebay free link To Save 9 months of link building.

Objective: Get Top Rank for Keyword Phrase ‘Work From Home Ideas’

The conventional way….

In this case study we’ll focus on the keyword phrase ‘Work From Home Ideas’. There are lots of ways to build backlinks. Most of these backlink techniques are easy to do but it takes time to see results. I remember when I was a complete newbie starting out, I was taught to just do everything- blog commenting, article writing, directory submission, reciprocal link exchanges, blogging. Well my hard work pays off proving working hard still works, though not the best way.
Results: Achieved Google Top 10 in Nov 2008; Time Taken 12 months (part-time)

The smarter way…

In this case study I used ebay free backlinks. If you remember my earlier post How To Get Free Backlinks From eBay, I shared how easy it is to startup an eBay blog just to get some free backlinks from eBay. Well you can use the same technique to rank for any of your selected keywords or keyword phrases. In this instance, I used ‘Work From Home Ideas’ as my preferred keyword phrase. Just remember:

• ensure that your name you’ve chosen for your business blog includes most of the keywords you are ranking.
• do lots of link exchanges with other bloggers using the same keyword phrase as your preferred anchor text
• treat your eBay blog like any of your blogs and give it due respect. Include internal linking from Squidoo lenses, linking from your other blogs, blog posts.

Results: Achieved Google Top 10 in Feb 2009; Time Taken 3 months

What we can learn from this case study

• working smart sure is better than working hard. Read up more to learn what other bloggers are doing to get things done, smarter, faster to achieve the same result.
• linking to quality sites with high PR, lots of inbound links prove the oldest technique works. Apart from eBay, guest posting on a top blog with high PR or submitting an article to Ezinearticle would have similar benefit than a similar post on your PR0 blog.
• we should be motivated to work on improving our page rank and building our blogs to one of great authority. As you can see from this case study, these are factors influencing top search engine ranking.
• I had intentionally used the same keyword phrase so as to determine how the same keywords will rank on ebay blog and more importantly make comparison with my blog. You should find similar success when you used other keyword phrases you are currently ranking.

Results again in a nutshell….

Finding success in search engine ranking is not just for the experienced marketer, although he stands a better chance of doing so first compared to someone new. That’s because an older blog tends to be favored by the search engines as well as having higher PR.  If you’re a new blogger, all the more you should start your link building now, as well as an ebay blog and you could still be on your way to top search engine ranking success.

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