Get more visitors by removing your Description Tag!
Internet marketing is all about making sales online, and there’s no secret that the more visitors you get to your site the higher are your chances to make a sale, right? Of course there are many ways and tactics for you to increase your exposure and to attract more visitors to your site.

One common way is definitely using the traffic from organic search results, more particularly from Google.

Now, did you know that despite your best SEO efforts, even if you are currently enjoying a top ranking in Google, you are potentially losing a lot of visitors?

That’s right, if your on-page optimization does include Meta tags such as “Meta Keywords” and “Meta Description” I can guarantee you that you are losing traffic because of them!

Meta Keywords are no longer used in SEO, this is an old practice that is more harmful than beneficial considering that not only the Meta Keywords don’t give you anymore additional value and that misuse of them my get you penalized for over-optimization… not to mention all the hard work you did to find those rare keywords, why on earth would you want to advertise them to everybody?

Meta Keywords are a small deal; the real thing comes with your Meta Description.

Meta Description was first used to compensate the inability of the search engines to fully comprehend what your site was about… that was a long time ago. Now, not only Google is able to analyze your content from within your page, your entire site, but also your linking network, it is especially capable to select the most appropriate snippets of your content to match a search query.

If you are like most of the folks out there and your pages are still optimized the old fashion way, your content is probably optimized around one good keyword only and you have prepared a killer description to invite all the people to click on your search result.

That was fine before, but things have changed in SEO and in the web users’ behavior.

People no longer search for one keyword or even a two words search term! They are entering much longer sentences or questions; and Google is acknowledging this behavior by extending its suggested snippets lengths.

That’s a big deal for you with your short keywords, because now visitors are looking for more long tail keywords with the direct help of Google. This means that you are very likely to be skipped over.

And what if you still appear in the search results? You’ll appear for a search term you did not optimized for and what happened to your magical page description?

That’s right; it will still be displayed seamlessly regardless of the search term entered!

Now, if you have any bit of experience in internet marketing, you’ll know how important it is to fine tune your ads and that any small change can make a huge difference; so let me ask you:

What are you doing by showing the same response message to people regardless of their queries?

By removing your Meta Description, you allow Google to select the most appropriate parts of your content in order to formulate the most targeted and relevant description to the search as possible.

This would means that instead of having a page optimized for 1 keyword, your page is now optimized for unlimited keywords combination within your page content!

If you have any question, don’t hesitate to ask, I’m here to help!

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