Why Keyword Research Is Important To Your Online Business

Content and keyword are relevant from Search Engine Optimization perspective. Keyword research is too considered of importance when we talk about optimization of the web page that might be linked to your online venture.

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Below are listed some key points that will help you understand as to why is keyword research important for your online business.

1.) Keywords help you describe the essence of the content

Indeed keywords play a vital role when it comes to describing the essence of the content in few words. If for example you intent to target the large market of people who are looking for weight loss solutions going in for keyword as weigh loss techniques will work wonders for your venture. The small keyword phrase will bring out the essence of the topic. Additionally, you will find that using targeted keywords will help you come among the top searches in internet.


2.) Increased conversions with targeted keywords

Keywords also help you grab the attention of those who are looking for specific topics. However, the trick here is to focus on targeted keywords. If you do quality research on the product or the service you intend to promote through your online venture, you will come up with a list of specific keywords.

Hard work pays and this is true for any online venture too. Use targeted keywords and you are sure to see a surge in your business prospects with new clients associating with you in large numbers.

3.) Keyword research helps in your business growth

Having knowledge of your business venture pays well. It is time that you use this knowledge creatively and pick up keywords that help you attract customers. Keywords help in business growth and you must take help from trained professionals in the field, in case you find that looking for niche keywords is proving to be a tough task.

SEO professionals have great knowledge of their field and will be able to come up with worthy keywords that will help you rise to the top.

How would you like to target 10 Keywords that get 100 searches a month instead of 1 that gets 1,000 searches

4.) Keyword research helps you reach the targeted customers

Every business venture caters to a specific customer segment. Increasing competition has made it tough for business owners to compete in the market. This results in business losses too. Reaching your target customers with minimal efforts at your end is the key to success in the competitive world. If you have done substantial keyword research, chances are bright that potential clients will take notice of your venture as search engines as Google, Yahoo and Bing will highlight your content among the top searches.

5.) Makes it easier to figure on search engine priority list

Increasing competition has made the search engines smart too. Chances are bright that if you have not paid sufficient attention to the keywords while searching for content for the online venture, the content will not figure on the priority list.

In case you pay more attention to highly competitive keywords only, the content will also get low attention from search engines. This itself highlights the significance of having a choice of balanced keywords that reflect the essence of the write up.

The same can come up only if you have done your basics correct and have done comprehensive research while doing keyword research. Work on the basics and reap the benefits.

6.) Keyword research adds quality to the content

Besides having great business implications, keyword research done in true earnest adds quality to the content. The content will appear written with a professional approach by someone who has significant understanding of the subject. This has multifold advantages when it comes to improving the business prospects. The potential customers who go through your content idea will appreciate the hard efforts put in for designing and writing the content. This will translate into increased sale as the person reading the content will be tempted into trying the product or the service once. Additionally, your ideas will travel by word of mouth as the person who has tried the service will share the experience with friends and family too.

This all will be possible due to the hard efforts you have put in for doing comprehensive keyword research as the same gives a professional touch to your venture, be it selling a product online or promoting any business idea.

Keyword research is imperative for success of any online venture. It gives a structured approach to the content and helps you convey your ideas to the potential customers in a better way. Try doing qualitative research, next time you intend to promote your ideas online. You will surely figure among the top league.

Author Bio: Kate is a writer blogger. She loves writing, travelling and reading books. She contributes to A Forever Recovery Michigan

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A Legitimate Home Internet Business researching work at home ideas this blog was started by yours truly, an ex-banker running a home business helping others start and grow their business, finding new ways to make money online. Read More About Me

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95 Responses so far.

  1. Yeah,Its always right that keyword research is very important task and matters a lot of online business. Working on Targeting keywords is also important because these keywords have generate lot of traffic to the website and we need that.One questin in my mind that which keyword we should choose from the adword tool.Low competion with high searches or High competition with Low searches…Please reply me soon…

  2. I use the same technique with yours. And I find good results. Even though searching amount is only 300 or 200, I will take it as along as it is profitable.

  3. Joseph says:

    Hey,

    I have really enjoyed the article. Your article has provided me many valuable information with regards to SEO, definitely very beneficial for newbie like me.

    Thanks you for sharing the post. Sincerely appreciate the effort! Hope u will keep up with the effort to supply more informative articles.

  4. David says:

    Nice and informative post. Keyword research is a vital part of effective web marketing efforts, and there are many sites that can help you to get popular keywords for your post. Also, keyword research uncovers negative keywords that can generate huge savings for keyword advertising campaigns.

  5. Victoria says:

    It seems like a well-versed article on keyword research. I never gave much importance to the use of perfect keywords in my post since I am new to blogging. But your post made me think twice about this. It will be good if you can provide me with some good tools that will help me find potential keywords for my blog. Thanks a ton for such an enlightening article!

  6. Keyword research is so time consuming, but so necessary, thanks

  7. I think keyword research is very very important for businesses. It wont show you results in a day or two, but in long run it definitely would show success.

  8. Dorothy says:

    You have hit the nail on the head. I think it is the most important part of the seo work and many people do not pay much attention to carefully selecting the right keywords. You have summed it up quite good. Thank you.

  9. Nathan says:

    Certainly, keyword research adds quality to your content as well as provides customer ease to reach your article. I believe proper keyword research helps establish an effective foundation for your online marketing campaign. It doesn’t matter if you use a free keyword tool, or you pay for one, if you start out with compressive research, follow it up with paying attention and testing your results, you’ll be miles ahead of many of your competitors – that’s what I have experienced. Thanks for sharing such an informative post!

  10. Sarah says:

    And it is important to do keyword research regularly because trends in keyword searching are constantly changing.

  11. Matt Smith says:

    It just seems like so much work to do all this research yourself…But at the same time, paying someone to do all this for you is just not cost effective (in my opinion). It is a necessary evil…

  12. Andru says:

    Keyword research is a continuous process and so it should be done periodically to keep your site ranking high. Whether it’s increasing traffic or attracting higher paying ad blocks, good keyword research is bound to improve the bottom line of your web business and help you to earn extra money. Excellent post by you!

  13. mahfugalam says:

    And it is important to do keyword research regularly because trends in keyword searching are constantly changing.

  14. Sanjay says:

    Keywords are important to get the relevant user to our website. That’s why keyword research is important. It show good result to the website. i need how to get more traffic using Social media ??

  15. the concept of 10 for 100 to 1 to 1000 is great. I always look for the low hanging fruit.

  16. James says:

    Keyword research is very important, Keywords are very important we have to know which keywords gets maximum traffic. We also understand Google trends and our competitors for getting good amount of visitors. Good post, thanks for sharing.

  17. Alex says:

    Keyword research is really very important for online businesses. This is because you need to find right keywords for your website that are relevant and easy to remember for the online public. It helps target the right kind of traffic and increase traffic generation.

  18. Smith says:

    i agree that keyword research is important, along with the keyword research we have to work on competitor analysis to review their links and how they are gaining popularity from different sites. Which keywords they are targeting to gain more profit. This would be crucial part in researching.

  19. James says:

    Keyword research can be one of the most valuable tools in your online-marketing arsenal. It really gives the brief idea about the content, You have provided some really good points, thanks a ton for sharing it.

  20. Victoria says:

    Keyword Research is very important because in quality driven SEO services everything revolves around the targeted keyword. You have shared some really good points, thanks for sharing.

  21. Hi Peter Lee

    I read throughout your valuable article. I appreciate you for this.
    Keyword reach is a main factor to increase your site ranking.
    we should always use relevant keyword for our website.

    thanks

  22. Jack says:

    If you have an online business then Keyword research is one activity which will take you a few steps closer to your goal. You have shared some really good points, will definitely work on it & its very much necessary due to the competition.

  23. nick says:

    Thanks for the information. Also you can always go after misspellings :) they bring a lot of traffic.

  24. Dyon says:

    Keyword research is the absolute first step toward implementing a successful SEO strategy. You have provided some really good tips, will definitely implement it.

  25. David says:

    Yes, keyword research is very important, not only keyword also research the product or service, target audience etc. Remember the keywords should be able to describe the entire content in few words. Good post, thanks for sharing.

  26. asd says:

    Even though searching amount is only 300 or 200, I will take it as along as it is profitable.

  27. Kamrun says:

    Like any research, Keyword research is also very important, Keywords has to cover the maximum volume of the content, I really liked the #5, You have shared some really good points, thanks a ton.

  28. Jeo says:

    “Keyword research increases conversions with targeted keywords”- this is something new I am coming across. I think I really need to concentrate on targeted keywords as per your suggestion. Thanks Peter for sharing such masterpiece information on SEO tactics and benefits.

  29. Absolutely agree, keyword research is the first thing to do before offpage optimisation starts because only then can you drive the most relevant traffic to your website. Moreover, over a period of time google also rewards sites which are relevant from the ones targeting towards your website.

  30. Thx for sharing us. Once we finalize the targeted keywords for the website then we develop the web content and it gives us more advantage to get ranked well on search engines.

  31. Kyron says:

    Keywords are the life and soul of blogging, seo and all online businesses. We will fall short of words or sentences trying to explain what a keyword does for a blog, or a business. All the hardwork in establishing a writer’s blog, or a product is done by the keyword itself all around the web. Without them online stories would be very different.

  32. Hi,

    Now a days world of internet marketing is becoming more competitive, and keyword plays an important role. So keyword research is very important for us while following all the points mentioned by you in your post. I appreciate your great information which is helpful for all SEO. Keep me more updates about keyword research.

    thanks

  33. Jannet says:

    Truly understanding the importance of keyword research will help you bridge the gap between you and your target market. I think any great internet marketing campaign or SEO strategy should have a good foundation in keyword research. Knowing what people search for is the first step in directing them towards your site. Nice points you have covered here. I appreciate your effort for posting this wonderful and informative post!

  34. Hello,

    Before 2012, keyword research was not having any importance but today when introducing panda and penguin, it has much of importance in seo services. Without Keywords, google will not know where your website is targetting and who are your end customers thus its very important today.

  35. Reading your blog brings me back to the old times way back when I was still a beginner doing SEO. This is really very informative! This blog is really worth sharing. Will definitely recommend this one to all starters! Thanks for sharing.. Will read more of your blogs..

  36. Paul says:

    Through keyword research you can determine what words your customers, and even your competitors, are using most. You have provided some good tips, I would definitely use it, thanks a lot for sharing.

  37. Harry says:

    Keyword research is a crucial part of SEO, as targeting the wrong keywords can result in a wasted effort, because you will not rank well for the areas that you really wanted to. Good post, thanks for sharing.

  38. Keywords are vital, really; “Increasing competition has made the search engines smart too. Chances are bright that if you have not paid sufficient attention to the keywords while searching for content for the online venture, the content will not figure on the priority list.” For me that sums it up perfectly. Google have really got a keen eye on everyone who uses keywords so don’t just base content on business spiel but add some personality to what you write. And keep those keywords lively!

  39. Lancia says:

    Doing keyword research invariably means departing from one’s gut-feel and going by the facts. I believe bloggers should use only those keywords that are highly searched by most people or that are low competition keywords.

    • Obitelj says:

      But highly searched and low competitions are two totally different stories. Keyword research is important if all you want to do is have a website to make money off real quick. But there is a deeper level where keywords actually define who you are and what you stand for.

  40. Sam says:

    Keyword research saves some good amount of money, it also uncovers negative keywords that can generate huge savings for keyword advertising campaigns. You have provided some good post, thanks a lot for sharing.

  41. Adam says:

    Keyword research is critical in attracting the right kind of traffic to your site as people need to be able to find what they are looking on your site when they get there. It is necessary to ask yourself whether there is a financial or organizational benefit for ranking for that keyword. If the answer to that question is yes, then you have a keyword that your organization needs to rank well in search engine results pages (SERPs). Great post!

  42. Mostly I am way to lazy for real research! I’d rather like to figure out the hard way. But that’s personal!

  43. Thank you for sharing. Keywords are really the starting point and their importance is often over looked

  44. Roger says:

    Certainly, keyword research plays a vital role in SEO business. They are the connector, the relationship between you and your prospects, established and indexed by the search engine. It will be a wise thought to think thousand times before using keywords for your blog or site.

  45. ken curtis says:

    keyword research is very important for us while following all the points mentioned by you in your post. I appreciate your great information which is helpful for all SEO.

  46. Ryan says:

    Its really hard to compete for a keyword you want but has been totally dominated by other competitor the best thing is look for other keywords that
    yield low competition and try to top its spot in google search rank

  47. Keywords research is one of the basic need in online business and it is essential for every kind of business either it is services, manufacturing or eCommerce business. In this scenario your shared points are very important to learn about the technicalities of keywords research. I personally think that long-tail keywords are best for every business because these kinds of keywords are easy to rank and then you can get good traffic via these ranked keywords.

  48. Keyword research is acute in interesting the right kind of traffic to your site as visitors need to be able to find what they are looking on your site when they get there. It is essential to ask yourself whether there is an economic or executive advantage for ranking for that keyword. If the answer to that question is yes, then you have a keyword that your business needs to rank well in search engine results pages (SERPs).

  49. Ahmadiyya says:

    Keyword Research is a very important because in quality driven seo services everything revolves around the targeted keyword. You have shared some really good points, thanks for sharing this.

  50. Keyword Research is important if you can truly “harvest” its benefits. Otherwise is useless.

  51. Keyword research is an absolute must. Find out who your high ranking competitors are and use some seo software to analyse them.

  52. Chris says:

    Keyword research is vitally important and SEO strategies should be based around it, but also many times you will get traffic from terms or phrases you didn’t even think of as well. Be sure to check Google Analytics every so often to see what organic search traffic you are getting and perhaps build a post or two for some long tail keywords you might not have thought about!

  53. Thanks Peter, for posting such a nice article about the necessity and significance tips on keyword research.a website can not establish on seo friendly without keyword research.and also it is the heart of sites content. Keyword research helps in online business growth .Thanks for sharing me here.

  54. Gold Coin says:

    There’s no doubt that keyword research is important, but it’s nothing unless you know what to do with it. Internet marketing is evolving at a rapid pace. Great post.

  55. Hi Peter

    Online marketing is more popular nowadays. Keywords plays an important role it. It drives traffic to our site. You have shared some valuable information regarding keyword research. Thanks for it :)

  56. Jack says:

    Yes, Keyword Research is very important for increasing the traffic to website or blog. We must reaserch keyword by using Google Trend Tool for knowing what’s the trending keyword happening.

  57. Alvin says:

    good keyword research is proved to be the vital role in the search engine rankings especially for google whether those keywords are targeted enough to drive you any traffic to the website or not. thanks for sharing it!

  58. daniel says:

    Keyword research these days is getting more important then everything in terms os SEO. I’ve found a few very good ideas on your blog, thanks.

  59. efi Logic says:

    Keyword research is very important specially when Your brand Recognition has not build. Keyword research is also very technical thing like read the mind of user what he will put in SE bar that relate with your business.

  60. HT says:

    Appreciate the information here. Combining smart keyword research and passion for writing to add value to readers are the way to go.

  61. Keyword research is very important for us while following all the points mentioned by you in your post. I appreciate your great information which is helpful for all SEO. I like this blog.

  62. keyword analysis is important before starting seo.we analyse the traffic on keyword and choose the right keyword for our business

  63. Annie says:

    Keyword research is a really important task for every website owner to gain huge traffic and to earn more money. You have written a great article regarding it. Thanks buddy.

  64. Nice post dear,
    Yes keyword play Major role In search engine. because users put keyword only for searching then google display result from database. Seo point of view keyword must be in title and descriptiom.. thanks for sharing this post with us…

  65. Keyword research is vital to SEO and success of your website. I recommend using seomoz to track your keywords and their respective rankings.

  66. jason says:

    Doing keyword research invariably means departing from one’s gut-feel and going by the facts. I believe bloggers should use only those keywords that are highly searched by most people or that are low competition keywords.Keyword research is critical in attracting the right kind of traffic to your site as people need to be able to find what they are looking on your site when they get there.

  67. Keyword Research is very important because in quality driven SEO services everything revolves around the targeted keyword. Working on Targeting keywords is also important because these keywords have generated lots of traffic to the website and we need that. Thanks for the information.

  68. Jason B says:

    Researching keyword is 80% of the SEO work done the rest is quality content. Super work Peter! JB

  69. Even though searching amount is only 300 or 200, I will take it as along as it is profitable.

  70. Keyword research is critical in attracting the right kind of traffic to your site as people need to be able to find what they are looking on your site when they get there.

  71. trends in keyword searching are constantly changing. So, it explains why search engine optimization is so important today ;)

  72. PGR says:

    Keyword research is extremely important even if you’re not selling anything online. Still, great article.

  73. Rina says:

    I create content I get through keyword research and the results are quite satisfactory. from the content I can get a lot of traffic from search engines but the effort to get a good position in SERP pretty hard too
    thank you for sharing knowledge

  74. Keyword researching has always been important. No matter what kind of website you’re running. If you want hits, you need the right keywords.

  75. eyword Research is very important because in quality driven SEO services everything revolves around the targeted keyword

  76. zablss says:

    The marketers, who became top in search engines and earned profit, did this by making efficient SEO that starts from keyword research. Keyword research means to search keywords that are relevant to your business and the products and services your business is offering. If you have chosen appropriate and perfect keywords for the optimization of a website, then it is the first step of your success in SEO.

  77. purvi says:

    Hello

    Keyword research is most important method in SEO which helps in getting good SERP results..You have explained keyword research and its uses very effectively its really a good article….

  78. Rhys says:

    It’s also a good idea to do some research on how competitive the keywords are that you are thinking about targeting. You might want to use less competitive keywords.

  79. Excellent post… it is always a game of combination of techniques and finding what’s right for each individual project. Though it involves a lot of work but this is a mandatory exercise.

    Thanks
    Medha Sharma

  80. urstrinath says:

    Nice information regarding keyword research…the best tool for keyword research is Google adwords..and software is Market Samurai

  81. This is the most important SEO factor which should be done properly. Always select your keywords which purely related to your business and targeted market to help conversions and generating lead.

  82. Akash Agarwal says:

    Keyword is one of the most important part of your online business. The success of online businesses depends very much on keyword. So, you have to choose the most appropriate keyword for your business and for that keyword research is really important.

  83. Your article gives full knowledge about how the content and keywords is important for our business. I think always choose keywords according to the demand of the markets. Thanks for sharing this informative post.

  84. Nathan Brook says:

    Keywords are elemental when it comes to online business and helps both the internet users and the websites. The use of right keywords in the content of your website will keep you ahead of competition and help people find you easily on the search results. With the help of Google AdWords, you can find the appropriate keywords.

  85. Alon Alexander says:

    Keyword Research is a very important in order to optimize your website because in quality oriented seo services everything revolves around the targeted keywords. There are good points in the post from SEO point of view. Thank you for the sharing.

  86. Jon Klokov says:

    Good article, but original, quality content is still the best sustainable approach, no? Original and natural links and all that. keyword research is important, though, I agree. Hopefully Google’s new updates punish keyword spammers even more.

  87. Jon Klokov says:

    Also, exact and related keyword matching is pretty important when it comes to real effective SEO strategies.

  88. Keyword research is a crucial task and is very important in SEO. However, those who are new in this field should learn that if keywords are not relevant, this may be a detriment in SEO…

  89. ezyva says:

    well It is absolutely important for business owner to know the relevant and important keywords related to your business, because Keyword Research is the most important aspect of SEO, to rank up your site, to bring more trafic and to have more sales.

  90. Nathan Brook says:

    I agree with this.Keywords are very important we should know which keywords get maximum traffic.The first rule to effective keyword search is to use more specific keywords.

  91. suryabhan says:

    hey
    finding a right keyword is always a crucial factor to rank high in the Google results. i was using Google adwards but Google shut it off can you please suggest me any other tool to find a right keyword.

    • Peter Lee says:

      Hi,

      I have updated the post with a caution. Do read it:
      Caution: This post reveals some techniques used by marketers which may be somewhat controversial or even considered grey hat. Therefore use the information wisely and with care and discretion. The techniques mentioned could harm you more than it can help you if you are new to SEO. They are to be used only if you know what you are doing and are aware of the risks you are taking including Google penalty.

  92. However, those who are new in this field should learn that if keywords are not relevant, this may be a detriment in SEO…

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