Hummingbird Update : Understand The Impact On Your Content

In September 2013, Google announced a new algorithm update for its search engine, with the aim of bringing more effective information to its users. The new Hummingbird update is the latest step Google has employed in its bid to become the one-stop destination for all information on the internet. The update is an indicator that the company is making ever-increasing moves to become the most important information source in the lives of all online users. But what effect will the Hummingbird update have on web marketers?


Content needs to be richer and more informative

The new update will affect the type of content website owners use in order to improve their search engine optimization. Content will now have to be much deeper, and contain more relevant information than ever before, in order to rank highly on Google’s PageRank. Websites will need to produce content that directly answers the questions of web users, rather than merely responding to specific keywords and phrases. In-depth, high quality information embedded within a website will now increase that site’s chance of ranking highly after the new Hummingbird update. In addition, websites need to maintain a well designed website, which will improve the chance of Google’s spiders finding that content, and placing it higher in its search rank.

Context matters

With the latest Hummingbird algorithm update, context matters more than ever before. Previously Google took a guess as to which sites would best match the queries of its users. Now, websites will rank highly if they correspond to a query based on a particular location, or other local factors. For instance, a website which has healthy inbound traffic based on a key-phrase such as “best photography equipment for students”, will now rank lower than a website which relies on phrasing such as “best photography equipment in New York for students”. Google is becoming more location-specific, and the new updates recognizes context, as uses graph data to better understand more complex search queries.

Authorship is becoming more important

An important change in Google’s algorithm is the rise of ownership, and in particular the ownership of a website or blog. Make sure you create and update profiles, and all written content is attributed to an author. This ties in with Google Plus, and pages that are attributed to Google Plus accounts are much more likely to rank high on PageRank. One reason for this is that attributed content with a validated Google Plus page is less likely to feature content with spam, and therefore Google is making strides to only feature this type of content on the first page of results of any search query.

Adapt your written content

When you write content, try not to just use one phrase or term, and instead use variations of that word, or synonyms. The new Hummingbird update will focus on the overall meaning of any online content, rather than relying on a specific keyword of phrase. Google can now show search results based on its understanding of what the user is looking for rather, than the keyword or phrase that was in-putted into the search box. Let’s use an example. If a web user was looking for a chess event in Boston, but didn’t include the keyword “event” in their search, Google will understand exactly what the searcher is looking for and will display these amongst its search results. Structured data is more important than ever after this latest update, and website owners are encouraged to make use of this. There are different type of structured data, including books, reviews, songs, videos, and more.

The future of Google’s algorithm data 

Experts predict that Google has a number of other changes up its sleeve which affect its algorithm rankings. Therefore, it is imperative that web marketers take notice of these new changes and update or adapt their websites or blogs accordingly. The changes could have a detrimental effect on those who have always relied on a healthy ranking on Google. The new update will cover around 90% of all search queries around the world, meaning that it will have a profound effect on those who rely on search engine optimization to increase online traffic and boost business. Content producers will have to make sure that all written content is as informative as possible, as well as featuring keywords and phrases which are well within context.

Author Bio :
James Cameron is an online consultant for Right Lawyers - Las Vegas Divorce Lawyers. In his free time he likes to study about various online strategies to boost business.


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A Legitimate Home Internet Business researching work at home ideas this blog was started by yours truly, an ex-banker running a home business helping others start and grow their business, finding new ways to make money online. Read More About Me

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7 Responses so far.

  1. I saw my website disappear from google search results. It was in the first page of google. I could not find it any longer. I don’t know what to do. The only one thing do is adding more contents (quality) and adding natural backlinks to these websites.

    We need alternative traffic sources instead of google. I am trying to build this.

  2. Mark Ford says:

    Hummingbird does appear to be a game changer. I’m not sure how much I believe the whole idea of moving away from keywords though. Surely the Google spiders aren’t that clever?

  3. Sameer says:

    Hi,
    Now Google looking for change and humming bird is first step.i think now they will go for voice search phrases used by user during voice search instead of keyword. In depth article also roll out means which is in already humming bird.Google plus authorship is also matter lot.

  4. Dare says:

    Well articulated and informative post James, This new algorithm by Google is completely new and just like what you mentioned above, gone are the days of having just thin contents scattered on a website.

    My views on this ( coupled with what I’ve read and learnt from other leading blogs) are: Google hummingbird is much more about people. Google wants publishers to focus on user experience and part of an exciting user experience is being able to get rich, resourceful and helpful contents on a blog.

    Another point worthy of note is that mobile experience is a major factor incorporated into the update. Bloggers and publishers should fine-tuned their blogs/website to be mobile responsive.

    Thanks for sharing.

  5. Tom says:

    Google is changing their algorithm all the time and it seems that Hummongbird is a major update.For Internet marketers who write high quality content on their blogs this is a good thing, there is no need to think about SEO and link building so much anymore, just to focus 99% on content.I recommend updating old content we have on our sites and writing high quality content with videos.It is also a good idea to get active on Google+.

  6. Yusri Big says:

    Hummingbirds are madly in love with natural and relevant link profiles, links from relevant sources (and not just PageRank 7 sources), links from evergreen content sites, links from established, reputable online publications. Trust and authority remain king. How do we get that? Provide content that helps people solve problems, or better yet, teaches them something.

  7. Draw Anime says:

    I think hummingbird is the start of a series of complex algorithms later. Firstly, website content, then the “perception” of user interaction.

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