John “Xfactor’s” Micro Niche Adsense-The Adsense Lessons I Learned
Since the launch of my very first Xfactor’s Micro Niche Adsense website 6 months ago, I have learned quite a lot about how to make money with Google Adsense. I realize this learning has to be ongoing and what you figured out right today may not be applicable tomorrow especially since Google is constantly changing it’s algorithms.
Well you can say with Google it follows the saying “the only thing constant is change”. One good example is that a year ago many people were just happily creating one-page adsense sites to join the bandwagon and earn on Adsense clicks. Today one page sites are probably not so workable now that Caffeine is in mode and those who started that way are now beefing them up with more pages. Still most of us bloggers who continue to be passionate about making money with Google adsense will continue to comply to whatever whims and fancies Google decides what’s good for its advertising platform.
So the adsense lessons I learned during the last 6 months are:
1. Keyword Research is the most important process of the make money with Google Adsense campaigns. Knowing the strength of competition allows you to determine if you could ever dominate that niche you are interested in and gauge how much work you have to do to be in the top 4 positions at least. And if like me you used Angela Edward’s Backlink Building Program to get you to top search engine ranking, that translates to how much profile backlinks you will need to accomplish that.
2. Get backlinks, lots of them pointing to each of your adsense sites. Xfactor uses article writing exclusively to get the backlinks, while I prefer Angela’s Backlinks simply because it takes less work to achieve the same results, although I still used article submission sparingly.
3. Aged domains is very much an important SEO factor. This home business blog and my work at home homepage still make money with adsense and the adsense clicks are quite consistent since I now have many keyword phrases on Google’s page 1. The 2 tweaks I had made to get more adsense clicks are:
- Putting a 300X250 rectangular ad on the right side bar gets more hits than other previously placed affiliate ads.
- search for list posts and place a horizontal link unit. The reason – most readers like me tend to be lazy and like to read list posts because they are scannable and easy to read. The Google link unit adds as additional information
4. Google’s ad and image placement policy requires that you do not put any images next to your Google ads. Contrary to what others think you cannot just put a border line to separate the images from the ad and think that is acceptable. It is not. This, according to Google suggests a relationship between the images and the ads and may be construed as misleading readers. Here is the policy that you can read for yourself.
5. Google’s Smart Pricing Policy is something bloggers who make money from adsense must be aware of. Smart pricing essentially means that the earning per click can be reduced by Google if you are deemed to be giving low conversion rate to advertisers. So, if you are smart-priced by Google, you could be getting only $0.10 for what’s worth $1 per click before.
So what this means is that you should always be looking at your Adsense stats a little closer than you have been to see if you have big numbers of impressions with hardly any clicks. I guess this favors the advertisers more than publishers and it’s Google’s way of making Google Adsense one of the best advertising platforms. Then again a publisher may at the same time be an advertiser too and so there shouldn’t be too many grouses about this policy.