Incredible Tips To Rev Up Your Mobile Marketing
Do these questions relate to you and your current situation…?
You are pressed for money and need a way to bring in more customers and fast. You have a pretty good feel for marketing, but still have not found the one solution that will really meet all of your needs. Read this article on mobile marketing and you may be surprised with what you find out.
Get your website mobile friendly! Take a look at your website on a mobile device. Don’t like what you see? Most don’t until you get your site onto a mobile-friendly platform. Look at your content management system to see if it offers a mobile plugin, or talk to a local digital advertising agency to build a solution for you. Either way, it is important to make your site look professional and engaging on mobile devices!
Consider reaching out to a new or existing database of customers with an enticing text message encouraging them to visit your new mobile-friendly website with a product, or service that solves a problem they may have. Remember this form of marketing restricts you to 160 characters to deliver your message, so use accepted abbreviations where it is possible. Be sure you don’t overdo it. If your customers need a texting dictionary to read your message, they probably won’t link back to your website. Use clear letter codes such as “2” instead of “to”.
Do not send out messages for the sake of sending messages. If you do not have a clear goal behind sending something, you should probably not send it. People will be able to see through a campaign that does not have a solid basis. Your mobile marketing should be well-planned and related to your other campaigns.
Add a sense of urgency or value to your mobile marketing campaign efforts. In most cases, customers following a mobile link or advertisement expect to receive information quickly and in short, segments. Rather than trying to put a large amount of content or information through a mobile channel, focus on short bursts designed to provide customers with enough information to pique their interest.
For all of your product sales and information, you want to set up a link for a mobile-specific landing page. All phones need to be able to use a mobile friendly page, and you want that link to be very easy to find so that your customers can bookmark them directly on their phones and visit often.
Ensure your website is mobile-friendly. Visit your websites and blogs using various mobile devices. You may be surprised how bad they look on the small screen. Having a site that is mobile-friendly or has a designated mobile landing page is crucial for reaching customers who are on the go if your site is not viewable, they will quickly find another.
If you publish podcasts, make sure that they are available to mobile device listeners. There are a couple of different sites that can enable your podcasts for mobile listening. This can increase your listening audience and further market your valuable products or services. There are free options available for this.
In conclusion, you do not have a lot of money to mess around with and want to make sure that when it comes to your marketing budget, every last cent is well spent. Consider the advice provided to you in this article and judge for yourself if mobile marketing is the answer for you.
About the Author
Sean Drayton is the Founder and Managing Director of Top SEO Pages (http://topseopages.com.au). Sean has an extensive career in the IT industry spanning over 20 years and numerous qualifications to accompany that experience. Combining his IT experience along with his entrepreneurial business services, his company is well positioned to help businesses grow their online presence.