How To Make Money From Niche Blogging
There are many millions of blogs online covering a vast range of subjects, some simply provide information or opinion, others are there to make money. Whatever type of blog you are thinking of setting up, how can you stand out from the crowd? Many bloggers turn to the art of niche blogging.
What is a niche blog?
Niche blogging involves creating a blog and blog content aimed at a very particular market. So for example you might create a financial niche blog targeted specifically at those looking for ways of investing for income. Your content for such a blog could cover advice, opinion and information on various types of income investments and associated products.
By focusing your efforts on a single subject matter you can often improve your search engine rankings for particular search words and phrases related directly to your topic area, especially if your niche topic is a less well trodden area.
Monetising your blog
Many niche bloggers use their genre as a marketing tool and set up a blog with the express purpose of generating an income through pay per click advertising or other revenue opportunities.
Because your blog is already targeting a particular market and you know exactly who your audience are, it is also often easier to link affiliate products or attract advertising that will appeal to your target audience.
Content is king
Whether you blog for enjoyment or with the intention of generating a revenue stream your audience should remain paramount, and this can only mean one thing: quality content.
Whatever type of blog you maintain your audience is likely to be your most important asset, and if you fail to engage them with regular updates on your chosen subject the chances are that they will quickly move away from your blog.
If you are blogging to generate revenue through advertising you may think that advertisers are your primary concern, but without regular engaged audiences, advertisers are unlikely to show much interest. Likewise, without quality regular content updates or an engaged audience your search engine rankings are likely to suffer.
Keyword content is important too, but intelligent and unique posts that your readers cannot find elsewhere should remain paramount.
Choose you subject, update regularly, prioritise your audience and you could see yourself on the way to becoming a successful niche blogger.
John Hughes is the resident blogger at independentfinancialadvisor.