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How To Build a Business Blog That Will Drive Traffic to Your Site

The following is a guest post by SuretyBonds. If you would like to write for this blog, please checkout the guidelines here.


Managing an online business can be a rewarding experience, and the possibilities are endless. You have the opportunity to be your own boss and provide a product or service that you really believe in. You have the ability to make a difference in the lives of others, but first there are a few things you should know about promoting your company on the Internet.

At times it can be challenging to manage a professional business website. It’s important to generate traffic to your site on a regular basis. To do so, some options you might consider include creating email lists and gaining backlinks from other websites. However, if you become frustrated by the limited traffic coming to your site, these methods might make little difference. You might also want to try a technique that continues to grow in popularity: publish a company blog.

When implementing a blog to drive traffic to your site, there are several methods you might consider as you get started.

Find the best blog service for your needs

When setting up your blog, be sure to pick a good blog service. Providing organized information that flows seamlessly with the rest of your site is crucial. You need to find or design a template that fits well with your website’s layout. Consider using free blog software provided by some hosting services to make this integration easier. There are popular blog services available like Blogger and WordPress, and many of them are free for basic use.

Write good content

Pick a voice and style of writing that best reflects your enterprise and the message you want to send potential consumers. Provide information about subjects that are interesting to read about. Answer questions about industry trends. For example, a finance blog might feature news updates about increasing surety bond rates You might consider inviting other authors to offer their viewpoints on new developments. A well-written blog will draw in repeat visits to your site.

Focus on important keywords

The use of keywords in your blog’s content helps bring traffic to you. By building both small and large keyword phrases, you increase your search engine optimization (SEO). This gives potential customers a greater ability to your find your site, ultimately increasing the amount of business you should expect to do.

Promote your blog with social media

Sites like Facebook, Myspace and Twitter have evolved as online marketing has gotten more popular. By setting up a profile for your business and then gathering friends and followers, you have a great opportunity to communicate with current customers and attract new ones. With the ability to update in real time, you can create the traffic you need to keep your website and sales busy.

Implementing and promoting a well-written company blog is a great way to spread the word about your business and give customers information that will encourage them to keep coming back for more.

This article was provided by SuretyBonds.com, an online surety bond producer that helps entrepreneurs and aspiring professionals get their new businesses started off on the right foot. The agency offers nationwide bonding services and posts news updates about the industry on its Surety Bonds Insider Blog.

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A Legitimate Home Internet Business researching work at home ideas this blog was started by yours truly, an ex-banker running a home business helping others start and grow their business, finding new ways to make money online. Read More About Me

26 Responses so far.

  1. Online Ad Agency in Jaipur says:

    hmm…above article right here..blog help in drive traffic on the site…

  2. Ali says:

    promoting your website through social media is a very powerful tool I believe.
    One of my websites was stumbled upon by a big stumbler, which gave me thousands of visits through that particular link. Sure social media cannot be neglected.

  3. Ali says:

    promoting your website through social media is a very powerful tool I believe.
    One of my websites was stumbled upon by a big stumbler, which gave me thousands of visits through that particular link. Sure social media cannot be neglected.

  4. Good post! Yes, the key to create a successful business blog that drives trafic to your business site and builds professional clout is to provide the reader with useful content. News, insights, trends, etc. Don't be afraid to share things that might seem a bit too disclosing at first, i.e. business secrets. If you're a acountant agency you could post “How to manage your book-keeping by yourself” even if that would make your business unnecessary. Most of your readers don't have the time nor energi to manage their book-keeping by themselves, but they appreciate your effort to teach them.

  5. Small Jobs says:

    I think getting consistent fresh traffic is key. You can have the best quality content in the world, if you get 10 people per month that won't help much. Yes, these people might refer your site to their friends. But wouldn't it be more effective to spend the time working on new traffic and not on improving the quality of your site, that surely HAS a great site already?
    When you've got the systems set up to get new traffic, you can then test and optimize your site efficiently.
    Of course you should have some kind of base-quality on your site already, so people who actually do come to your site will see that it's valuable. I just think that it won't make sense to write a 400 page website for 10 or 20 visitors per month.
    You need to know how to use your time efficiently as a business owner. Generating new traffic definitely IS one way of doing this.

  6. This is one of the points some people really struggle with. Content for your site needs to be good quality, but it also needs to contain certain keywords. If you know that a keyword such as “How can I make money from my blog” has very low competition and could bring you some good quality traffic in then write an article with that title, use that phrase in the content a couple of times and that should be enough to get you on the front page. Obviously it depends on the amount of competition for the keyword.

  7. Jonathan says:

    It's all about the numbers. Lots of good, unique posts is the best way to build a good site and make it visible to searches.

  8. great post peter, i think traffic is really something vital to any online website success.

  9. Budget Hotels Delhi says:

    Yes! I want to echo all the thanks to Gerald, the Sponsors and the judges. As well as a congratulations to everyone. This was fun!

  10. There are so many ways available online but social media is very good because you will get more traffic through it.

  11. Craig says:

    Good article; can you advise if all of these steps and recommedations are followed as to how long it should take before any meaningful traffic starts hitting the site?

  12. Sam says:

    Just google: about how to make money online

  13. FreeReferrals says:

    Very Informative,I'm bookmarking this.

  14. A very well written post Peter. I agree with your opinion that good quality content drives the traffic. I like the tips that you have given here in writing a blog. Thanks for sharing this.

  15. Jon says:

    Great post

    I think it's important to be constantly learning as new media emerges who knows what
    tomorrow will bring with all the gadgets available.

  16. Very important to write quality content. Thanks for this article..

  17. What do you think a company blog should be in subfolder or in subdomain?What is more effective for SEO?

  18. Landscape Design says:

    I am on this too, byt i could not find any articleon your blog about tips how to promote it to social media.

  19. Alecrogerr says:

    This article had some very interesting tips. I will be trying these tips in the future.

  20. Hotels in Venice says:

    The article with your blogging club members. Would love to hear what other tips your members come up with. Every single tip from above has been introduced on hundreds of blogs.

  21. Online Ad Agency in Jaipur says:

    I need same type of guideline ..thanks for this…

  22. Thanks for the article, nice tips.
    I tried StumbleUpon, Facebook, Twitter, FrienFeed,etc. everything is ok.
    But nothing comes of MySpace.
    What can you recommend?

  23. peterlee says:

    These are not the only ones. Try others like blogging, link building, forums, blog commenting too.

  24. Blog should be your site relevant. Make some content user perspective, don't try to spam the content

  25. Makemoneysecret says:

    Article marketing is a powerful way to attract traffic. Also set up your author account to automatically send a tweet when you post new articles. That drives traffic to your article which drives traffic back to your blog.

  26. The most essential thing is knowing what the people are looking for. It is crucial to investigate which are the blogs that have received maximum traffic? And what could be the reason behind it? Various factors have to be taken care of while writing a blog. The most important thing is knowing the subject inside out, only then it is possible to be creative with the content. Moreover one must also concentrate on making the blog impressive; pictures, banners or short videos can be added to make the blog more readable. Once the blog is published it is essential to promote it through the social bookmarking websites for getting maximum traffic to it.

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