Has Google Panda Update Hurt Your Online Business Opportunities?
If you have been working online at least for the last 9 months or so, you would have surely heard of Google Panda Updates? So how has the recent Google Panda affected your Online Business Opportunities?
What is Google Panda Update
Well Google makes more than 300 algorithm changes every year and I guess it is their way of ensuring that their Google Search Engine remains clean, respected but more importantly viewed by searchers as the best search engine in the world. Yup and while at it, continues to dominate about 65 percent market share of all search engines.
The Google Panda name happens to be coined by those Google Engineers who were involved in the original update. Well perhaps not so original as who knows it may have come hitherto from a few smaller updates in other years. What Google chooses to call their algorithm change is not important. What is more important is to try to understand just what these changes are (and they don’t seem to stop as there are many updates from 2.3 to now 2.5) and why Google had to make them. It also reinforces my own philosophy – always give to Google what Google wants and you’ll be alright.
1. Article Directories
Article directories are the worst hit by this Google Panda update. In fact I saw this coming for a long time because too many people in the past were trying to get tons of free backlinks from these free article directories. And who could blame them? It was that easy because they were submitting duplicate articles and although they knew these duplicate articles were not getting ranked, they nevertheless enjoyed the free backlinks. Also Google probably did not appreciate the average article directory which did not maintain a high standard of publication.
How It Affected me? None. Because I knew about link diversity that Google uses to rank websites so I stopped many of these submissions if I knew I already had gotten too many backlinks from a particular article directory like Ezinearticle dot com to one domain. Refer to my post called “Diversify Your Backlinks For Top Search Ranking“.
2. One Page Websites
Gone are the days when you can simply whip up a 1-page website, and start monetizing it with adsense, affiliate marketing offers and make lots of money. Now I really do not know how Google targets such websites because I know for a fact that some of these 1-page sites like lead capture pages or landing pages fall into this category and yet they remained untouched.
How It Affected me?: None, because all my sites have at least 10 pages of unique content, excluding the default pages of course like about, privacy, contact etc. Perhaps one of the clearest indication that Google means business comes from a good friend of mine, Yan who has this to say:
“…….. for all the newbies who are just starting out – who dream of making money on the internet, my honest advise is this, “don’t build small websites”. The days of “thin affiliate sites” and “push-button-get-rich-quick” methods are over. Anyone saying otherwise isn’t telling the truth” – Yan Susanto
There are just too many articles written about all the Google Panda updates and you can simply Google it and read to understand more about it. But I like to summarize a few salient points that I felt worth repeating:
1. Google targeted websites with poor quality or spammy content and sprinkled with lots of ads. This update affected a whopping 12% of searches. I guess the intent is that Google prefers you to write more for your visitors and not specifically the search engines.(February, 2011: Panda Cracks Down on Content Farms)