Five Ways a Strong Media Presence Helps Marketing Efforts
Marketing a business in any industry can be a challenge for any company. Having a presence in mainstream media can produce some extra publicity for any company. Steve Wynn IMDb profile is loaded with movie appearances, which is probably out of the realm of possibility for average businesses. However, video productions like commercials and short promotional vehicles can be just as important for businesses of every shape and size. A strong media presence can help marketing efforts in a number of ways. Name recognition, brand awareness, putting a face to the company, showcasing a location, and inspiring employees are just a few of the benefits companies receive by maintaining visibility in the media.
Getting the name of company officers, founders, and employees into the local press increases name recognition and association with a given business. Since not every business leader can appear in a Hollywood blockbuster, keeping a profile via pictures and photographs that include a blurb about the business can work wonders for marketing efforts. The photo-ops can be for charitable donations, programs, or major announcements, and the resulting publicity is almost always a win for the business.
Putting a Face to the Company
Far too often businesses and companies are faceless organizations and buildings. A strong media presence puts the face of the employees, executives, managers, and other associated individuals alongside the brand name. By putting a face to the company, marketing efforts get a touch of the human factor, which can help consumers get an inside look at the company.
Showcasing a Location
Commercials shot on location are a great way to get a retail operation noticed. Hotels serving as backdrops for movies and short films receive a little extra exposure. Since the media prides itself on being able to reach large amounts of people, businesses that welcome media representatives have a much easier time showing off a new location, recent renovations, or even getting a quick appearance on television.
When the workforce sees their company in the media, a sense of pride starts to develop. Inspired employees can be more productive and more efficient. Even including rank and file employees in different media projects can be a technique that generates buzz among the workers and creates a friendly competition.
Perhaps the strongest benefit of a great media presence is the brand awareness generated. The business is brought into the spotlight for a short period of time which elevates the exposure of the brand. The business is the star, which can make future marketing efforts easier and more effective. Media presence is something that can elevate a company from relative obscurity to household name, which is the goal of any marketing campaign.
In the end, a strong media present can increase brand awareness, inspire employees, showcase a location, put a face to the company, and even elevate name recognition. Since marketing budgets can be tight, business owners are constantly looking for ways to give the exposure of the company a boost. Maintaining a strong media presence is just one way to stretch advertising dollars and make campaigns more effective. A few well-placed media stories, commercials, or photo appearances can help the reputation of the company and get a few more people through the door.