Effects of Google Panda in Search Engine Ranking
Search Engine optimizers or SEO experts all around the globe will be apprehensively scrutinizing their portal’s Google ranking as the effects of their recently Panda updates have started making its impacts. Google Panda 3.5 has been released by Google between 24th April and 25th April. This is one more step from Google to reward high quality websites, In this piece, I am listing down some of the vital points that would be useful in explaining what has actually happened and how a site owner can easily counter these alterations to make sure that they are not being negatively hit with an unforeseen fall in the Google search engine rankings.
The Alterations Made!
Google have made some slight modifications to the Image Search algorithm with the objective to make more relevant and appropriate images show in their Image Search option. Making it precise, it means that the anchor text, alt descriptions as well as the file names should be tweaked in a better way to illustrate the content on a particular page where the image has been actually placed.
To combat pages that represent themselves as the ‘official pages’ such as the portals that contain trademarks or brand names, Google has also made adjustments in regards to their algorithms so that these ‘official pages’ can be accurately and much more easily detected whether they are on a corporate, charity or governmental site. To make sure that your business portal does not fall out to these tweaks, you need to ensure that your site’s URL’s are authoritative so that Google can easily identify them as being the main or official pages.
Enhancements have also been made to the local search results. These are called as the ‘Venice’, and are useful in identifying location based targeted searches in a better manner with more appropriate results delivered. The Panda updates will turn out to be exceedingly reliable and useful while detecting a user’s location.
The primary Panda update was originally designed to be extremely sensitive to blogs and sites that are updated on a frequent basis. You need to make sure that the changes to a site are fully indexed quickly helping you making your site more relevant than an outdated or static site, and you will be rewarded with your site’s rankings going up.
Alterations to the Google’s linking algorithm have also changed the way these search engines evaluated incoming as well as outgoing links to your site. Making it simpler, you need to ensure that links from and to external sites is relevant to the content on the particular page they are actually linking to. This will be assisting Google provide your page with a high relevancy score.
And Not To Forget…
The ‘Hava’ update by Google. This is actually a tweak to their Turkish weather search feature that is useful in predicting the weather in the region of Turkey only if you are considering a vacation in Istanbul.
I have mentioned some of the most important updates that are related to Panda 3.5 that could lead to foremost repercussions for your site when it comes to the SERP rankings. Some of the other patches related to the 3.5 update focus on the user-interface adjustments as well as various other non-search associated functions.
You need to keep this point in mind that you should be having informative, original and good content on your website and also that the links you are sharing with other sites are quality based, which will help you avoid all kinds of ranking issues with the latest Panda 3.5 updates.
You need to consider Google’s mantra while writing or designing your website, and when it is done, you will not be able to notice any issues with the recent round of algorithm alterations.
About the author:
I am Susan Hannan from Tibco Certifications Looking for Exams key exam assistance? Let’s take benefit of Exams key self-paced Alcatel lucent Certifications training material and clear your IT certification on first try.