Defending Your Internet Home Business: 6 Ways to Deflect Naysayers
Guest Post By Joy Paley:
Joy Paley is a guest blogger for Pounding the Pavement and a writer on the subject of earning your High School Diploma at Home for the Guide to Career Education.
So, you’ve decided to take yourself out of the rat race and embark on your own Internet home business venture. Good for you! It takes guts and a clear vision, but for those with enough courage to take the leap, the rewards can be great. Unfortunately, not everyone might have as firm a grasp on why you would want to start a home Internet business. Because people don’t understand your job, you’re going to be forced at every turn to defend yourself and your decision. If you prepare for people’s questioning, however, you can respond smartly and boost your own confidence in your endeavor.
So what do you do, anyway?
This is possibly the most common negative comment you’ll experience. It’s frustrating, because with any friend you know who works in an office, you wouldn’t ask, “what do you do in that office all day, anyway?” Because office work has been accepted by society, people don’t question it, even though it can often be very pointless. Instead of getting annoyed though, practice a standard response, basically a sales pitch for how great your business is. Write up a two or three sentence description of your business and what you do. Edit it and make it pop. Instead of mumbling, “uh, well, I write content for uh, a blog,” you’ll have a savvy, professional response that will dispel their doubts.
This is just a side gig, right?
People without the same courage and entrepreneurial spirit as you don’t understand how you could possibly quit a stable job to look for something better. If you want to shut them up quick, respond casually and cooly with, “Actually, once I get my websites going, I can make more money online than I ever could have at my old job.”
How can you possibly make any money doing that?
If you’re getting this question in the first place, your questioner probably isn’t familiar with how niche blogging and search engine optimization work. Maybe it’s coming from your Grandma or even your parents. Put your answer in simple terms: “If you have a website that’s popular because a lot of people are searching for your subject matter, you can make money in ad revenue.”
Isn’t that a bad career move?
People used to the traditional, inch your way up the corporate ladder career strategy don’t see how working for yourself can fit into your larger life picture. Depending on where you’re planning on taking your career, there are a couple of different ways to get them to rethink their comment. If you want to work for yourself for the rest of your life, simply respond by saying that your home business will grow more valuable over time, making you more and more secure as you get older. Or, you can tell them that the blogging skills you’ll learn will be very marketable, if you do decide you want a more conventional job later on.
So, do you just sit around in your pajamas all day?
Sometimes people will annoyingly assume that just because you work from home, it means you don’t work at all. Laugh casually and tell them the truth: “Now that I work for myself, I work harder than I ever did before!” Tell them how many hours you dedicate to your business, and how it’s much easier to stay busy when everything you accomplish is for your own benefit.
How can your tiny websites compete with all the huge ones on the Net?
If your great Aunt Sally has never been off of her Yahoo homepage, it might be difficult to explain to her about how many smaller websites there are out there. Give it a try though, explaining that niche sites have appeal because they don’t have all the noise of the bigger portals– they focus only on one thing people are looking for, and do it well.
Congratulations on taking the leap in starting your own home Internet business. While people will inevitably express doubts about your success, don’t listen–have faith in your own abilities and in the strength of your business plan. You know that what you’re doing is best for you, so don’t worry about everyone else.