Case Study: Here’s What Google Looked For In My Last 5 Posts
During the last Google PageRank update in June this year, one of the most noticeable changes I had observed was that there had been a remarkable increase in page ranking in many of my inner pages. I thought then that Google seemed a little too generous as I could see many of these pages were actually relatively new. But nevertheless, I was more than happy to see that.
Well fast forward to today, in my recent visits to many blogs doing commenting, I could see many other bloggers’ web pages getting at least a PR1. I thought this seems somewhat unusual as such rankings seemed to show up only after an official Google PageRank has taken place. So I thought I’ll do a quick case study on my own blog posts to see why this is so. Here’s what I found:
Case Study of last 5 Posts:
1. The 5 posts were published on Jul 31, Aug 4, Aug 10, Aug 14 and Aug 21 respectively.
2. Only 1 of the 5 posts had been given a PR1 while all others had PR0.
3. The post with PR1 followed some specific onpage SEO factors suggested by the SEO Jacking WP Plugin while all other 4 posts did not. The SEO onpage factors that I had diligently followed to the T were as follows:
|Use of Keyword in H1 Tag.|
|Use of Keyword in H2 Tag.|
|Use of Keyword in H3 Tag.|
|Use of keyword in First Sentence.|
|Use of keyword in Last Sentence.|
|Use Of Image In Post.|
|Keyword In Alt Tag Of Image.|
|Link To An Internal Page.|
|Outbound Link To An Authority Site.|
|Keyword In The URL.|
|More than 400 words Of Content.|
4. No link building work was done on any of these 5 posts nor any promotion of these posts whatsoever.
Case Study Findings
Clearly, you can see how it is so simple to get Google PageRank by following some simple onpage SEO. Now obviously this means that Google places much importance on onpage SEO and its page rank algorithm includes some of these factors.
It looks like it is now relatively easy to get a PR1 for any web page and I like to think it’s because of the last Google Panda algorithm changes somehow. But this just helps to remind me to give Google what it wants in terms of onsite SEO.