Can a Small Home Business Compete With Big Online Marketers?
Most online home businesses start off their business the way we did too – from ground zero. Statistics have shown that there are about 95 percent of online marketers who failed their start-up business.
Well actually I’ve been seeing this 95 percent failure rate throughout my Internet Marketing journey. However although the failure rate is high, 95 percent is actually a myth as far as a report done in 1998 by www.sba.gov/advo/ shows. The SBA (Small Business Administration) report revealed that Sixty-six percent of new small businesses survived two years or more, and 40 percent survived six years or more.
How Do Small Webmasters Survive The Competition?
You are like a small fish in the big sea surrounded by sharks. You would want to stay away from them and when it’s feeding time, don’t bite more than you can chew.
Well if you got that analogy right, this means that when you first start out your online business opportunity, you don’t expect to compete with the big webmasters. Instead target less competitive keyword phrases and not those that you know the big websites are dominating. Start with a small niche and try not to venture into big niches like make money online, weight-loss. However if you are already in such niches, just put on your creative mind on it. Go target a smaller sub-market.
How to target a smaller sub-market
OK if you are already in a big niche like make money online for some time, you could target a smaller niche like ways to make money online for kids.
The key to building a successful web business even on a small niche is to try to establish yourself as an expert in your area of expertise.
How Being Small Business Can Have Advantages
1. There are times being a small webmaster has its advantages too as it can allow you to use your creativity and get things done much faster than a bigger webmaster can. Why is this? Well big companies with big sites need to go through many layers of approval process just to get consensus from everybody on even the smallest type of change to be made on their sites or other matters.
2. The small Internet home business can so easily do any experiments, tweaking on any of their online marketing strategies and if they work, they can make any adjustments very quickly. They would be more willing and able to try out newer techniques in the market which the big websites just wouldn’t be able to do so.
3. The best approach and strategy for small business is to target a small niche, and slowly become an authority in that area. That’s also something I mentioned too in my previous post on my micro niche adsense next phase planning(Xfactor Niche Sites Building-1 Year Today!)