Because what get indexed is not always what you like…

While most of the time during your online experience your goal will be to get content and information about you and your business published and indexed, it will come some days or situations where some information with a negative impact on your business may found its place in the search engines results.

Today’s post is aimed at helping you deal with bad content or content who could have a negative impact on your overall online business or presence online, be it a bad review or outright uncalled criticism…

Be Cautious As To What You Disclose

 This may sounds overly obvious, but the very first step is to protect your privacy and make sure that you are very careful as to what kind of information you disclose on your site (or third party site).

Ask yourself if such information could affect your privacy or being used in a negative way that could potentially harm your business before releasing it.

Internet made it very easy to find information and luckily (most of the time) search engines are more and more skillful when it comes to finding new content on internet…

So even if you haven’t submitted your private story to any search engines or given the link to anyone, this doesn’t mean that someone may not have the chance to get access to this information.

Get At The Root Of The Problem

Assuming that it’s already too late, and the negative content is already published and possibly indexed in the search engines, the very first step you should take is to find the source of this content and remove it from there.

If the content is posted on your site or a site you have access to, simply remove the content yourself. As the content will be refreshed during the next crawling by the search engine and the cache updated, the bad content will automatically be dropped.

If the content (such as medias and photos) are posted on a third party site (Facebook, YouTube, etc…) that you have access to, while you don’t own the site, you should be able to remove the unwanted pictures yourself.

Now, assuming that you have not direct access to the source of the content or you are not the owner of the site publishing it, you should contact the webmaster of the said site and request the change to be made.

Balance Negative With Positive

Because things don’t always work the way we want, often you’ll come across situation where the webmaster will refuse to remove the content in question.

Their attitude is not always despicable and they may have a valid reason to think or decide not to do so.

Now, that being said, if you are the victim of this bad review or negative story your best alternative is then to camouflage this bad in the middle of a lot of good.

Be proactive and start to publish and have a lot more positive stories and comments to be indexed alongside this bad comment and preferably even outrank it in the search engines in such way that it became almost invisible.

So rather than being stuck with 1 bad review about your services in the search engines dramatically affecting your business, if you can add to it 9 positive reviews, people will quickly forget about the bad one, or even consider it a forged one.

In Conclusion

No one likes to see bad things about them, and even less if it makes it in the top of the search results, that being said, it’s important for us to learn how to deal with them.

Not only that but it’s also important to realize that the search engines don’t own the internet and there’s very little they can do to help you in such situation so make sure to take proactive steps and safe keep your business image!

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Crawling rate of your site is something very important for your site at all stages of its development.

When you start a fresh new website, getting your site crawled by the search engines is a priority for you because you don’t stand a chance to be indexed as long as the search engine spiders didn’t came to visit your site.

Once you are indexed, maintaining a good crawling rate is an important factor for your SEO work as it is not only a direct reflection of the importance the search engines give to your content, but also determine how quickly your fresh content will be updated and indexed in the search engines too.

Getting your site crawled for the first time

In order to optimize your chance of getting crawled quickly by the search engines, you have to work on two fronts:

• On your site structure.
• On your inbound links.

When it comes to your site structure, the very first thing you want to make sure of is that you don’t have any broken link on your site. The navigation should be very smooth and ideally anyone should be able to access any page of your site within 2 clicks of the mouse only.

Once your website is ready to be crawled by the search engine spiders, it’s now time to create inbound links (or ways for the spiders and bots) to find out about your site.

Search engines’ bots love to find new webpages on internet but hate to be told where they should go. Therefore try to avoid submitting your site for indexing as it’s a waste of time and could take you anywhere from a couple of weeks to a couple of month before you actually get indexed.

Instead focus on building multiple inbound links towards your site.

At this point, it’s important to state that inbound links that are create with the purpose of getting crawled by the search engines are of different nature than the one you potentially may use or be seeking to increase your PageRank score.

While in essence of the perfect link they would all be the same, reality is different and in our situation we are looking for some inbound links with specific characteristics:

• Your backlink shouldn’t have any “nofollow” attribute or anything alike that would prevent your link to be visited by the search engines.
• Your backlink should be on a page that is cached daily preferably.

The first point is obvious if the search engines can’t follow your link, your page or site can’t be crawled. As for the second point, the reason why you are seeking a page that is cached daily is simply because this means that the search engines like this page and know that it’s providing fresh quality content regularly.

As the page gets cached each and every day, all the new links on it get captured in the process to, and this is what you are looking for.

Having hundreds of backlinks to your site but having none of them on pages freshly cached is useless for your crawling rate (and linking strategy in general).

My site has been crawled and indexed what’s next?

Ideally, you’d be keeping up the good work and make sure that you are getting more and more of those good backlinks.

Noticed that I didn’t made mention of PageRank for those pages. When it comes to crawling this is not important, the caching rate of the page however is.

Having a backlink from a PR5 page that hasn’t been cached in over 2 weeks time is like not having backlink at all.

This apply to your global linking strategy, a backlink is only effective once it has been crawled.

So, beyond building more and more backlinks, you should also optimize your site structure even more.

Not only based on your topics and categories but also at the on page level. That’s right, you want your pages to be properly structured.

This will make your content friendlier to your visitors but also the search engines.

For instance, Google is now implementing Section Site links to provide quick shortcuts to specific sections and paragraphs of your content based on the structure you created.

There’s no need to say that without a proper structure, you’ll never get a chance to benefit from those Section Links…

Once you manage to have your site crawled and cached frequently, you’ll enjoy great reward for each of your new added content.

For example, my site is crawled 50-70 times daily in average by Google and cached daily or at least as soon as I publish fresh content. For me this translate in having any new post I publish on my blog to be indexed within minutes and reach the primary index in a few days only. Also any change I make on site is very quickly reflected in the search engines.

In Conclusion

Crawling of your site is all about structure and speed. Make sure that your site has multiple inbound links that are cached frequently and you’ll ensure that not only your content will be crawled and indexed, but also that none of your pages will be dropped from the search engines index.

Keep in mind that while getting indexed is crucial, being able to stay indexed is equally important.

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It is no secret that search engines love fresh quality content, and thus are more inclined to index and rank your page well if the quality of your content is worth it.

Today, I’m going to try to explain you how content that is search engine friendly should be written.

Write for your Readers, not the Search Engine

This is the very first point and by far the most important.

No matter what you do on your site, always do it with your visitors in mind first.

Although it is the search engines that will index your content, ultimately it is real people who will read and judge it.

Beyond this consideration, search engines like Google recommend you themselves to write content with your visitors in mind, so by doing so not only you’ll be pleasing your visitors, but also the search engines.

Do not focus on Keyword Density

This used to work very well, but nowadays it’s much less effective than it used to be.

Again, Google doesn’t like so much to be played and thus keep improving its algorithms to filter unnatural content patterns.

Instead, Google is much more interested in the associated terms you are using in your nearby content, as well are your linking network too.

In fact, we could say that related search terms carry even more value than a mere repetition of a single search term throughout your copy.

Also, beside the fact that search engine like Google doesn’t value keyword density much, such ways of optimizing your content all too often results in having your readers wondering why you keep repeating the same words over and over; which does affect your visitors experience on your site.

Do use Related and Suggested Search Terms

Almost each time that you are making a search on Google, you’ll be offered additional suggestion, just like when you do some researches using the Wonder Wheel.

These terms are very valuable to you, not only because they are related in nature, but because Google not only think that they are related and relevant, but so do your visitors too. And to make it even better, since those terms are suggested, it demonstrates that they also carry sufficient search volume to be worth mentioning.

Use Heading Tags

Heading tags are used to structure your content and make it easy for the search engine to skim through your content.

Although it is possible to use up to 6 different levels of heading tags, it is very unlikely that you’ll be using more than 3.

The common practice would be to have your content title enclosed in a <h1> tag while containing your main search term or keyword within it.

Then, each sub-section of your content should titled with a <h2> tag, and possibly containing a suggested keyword by Google.

Lastly, you would eventually have to add a sub-category title within your sections. For this one I would recommend to use a <h3> tag.

Not only doing this will facilitate the crawling and understanding for the search engines as to what your site is all about, it will also help you have  more structured content, which in turn tends to increase your visitors experience on site.

In Conclusion

Writing a good optimized content for the search engine is no longer a difficult task by itself.

More importantly, your ability to write a content that will draw and motivate your visitors to become readers and come back over and over to your site, or even possibly recommend your content to someone else is one thing that search engines love and value a lot.

In the past, writing optimized content was sufficient to rank well in the search engines; unfortunately it is no longer the case. Today your ranking will be obtained by your offsite optimization work, which honestly is much more easily done when you have written a nice quality content.

Since the search engines give less importance to the optimization of the content itself, it is important to use this one to further enhance your visitor’s appreciation of your site and work.

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It’s not all about ranking!

The very first mistake and assumption is ranking. People tend to think that it’s all about your ranking position in the search engines. People become so overly mesmerized about it that they lose focus about everything else. Sure, ranking is important but it’s not everything in SEO, far from it. Search Engine Optimization doesn’t mean getting a high rank in the search engines, it means leveraging on the search engines to get the best results possible for your site/business! There’s a huge difference between both statements. I don’t think that I need to tell you again why it’s worthless for your “Shoe store” website to rank number one for a keyword like “low quality and dirty shoes”… Ranking in the search engines, anybody with basic SEO knowledge can do that, so it can’t be a criterion to decide on your SEO/SEM consultant.

There’s always a why!

A professional SEO/SEM consultant won’t just be able to rank for a keyword, it will be able not only to tell you which keywords your site or pages should be optimized for, but even more importantly why it is so! And when I mean why, I’m not talking about saying things like this one has low competition, or this one is easy to optimize for. What I’m referring to is strategic and analytical skills here. A professional SEO/SEM consultant will be able to decipher your site and its visitor’s behavior, then from such information, he’s able to devise a plan of action as to which keywords your site should be optimized for based on:

1. Your Traffic Sources.
2. Your Visitors Behavior.
3. Your Conversion Rate.

This, I can assure that it is not something that a person with limited skills or experience can do for you. But let’s look even further…

PPC Knowledge

Again, this sounds like something overly simple. Anybody can launch a campaign, so what’s the big deal about it? If you are considering hiring someone to take care of your PPC work, then whenever you talk to that person, he or she should ask you the following question beyond your maximum budget: “What is your customer lifetime value?” Just like SEO is not about having a top ranking for a keyword but rather making sure that the right page is presented to the right people at the right time, PPC is not about writing some ads and letting people click on them until your budget is maxed out. So beyond writing good ads that get clicked through, your consultant should know about and being able to estimate the cost limit for your campaign per bid and not just seeking to max out the budget. Without consideration of ROI, even if your ad gets 11% click through rate and you can boast yourself of another excellent 6% conversion rate, your campaign may still be losing money or being worthless if your cost per acquisition exceeds your average customer lifetime value. Not only that, but since performance is involved too, your SEO/SEM consultant should be very experienced in split testing knowing exactly how to test and optimize not only your ads, but also your landing pages. Remember, you don’t need to be an expert to get ads that get clicked on and maxing out a budget, so you can’t base your decision on that!

In Conclusion

There’s more to a professional SEO/SEM consultant than just basic stuff. He or she’s your partner in business to help you succeed as much as possible. For those reasons, such consultant knows more than just keywords and clicks, but he’s really capable of doing thorough analysis, planning and suggestions to you that will really contribute to your business success. If you ever need a consultant, referring to such skills will help you screen out “fakes” and “unskilled” people, increasing your chances to get your money worth!

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This news has taken the Search Engine Optimization world by storm recently, but I say forget about it because that’s old news.

That’s right, this is not a new change at all in the way the nofollow attribute works, nor is it a new update from Google. Those changes were in place and effective since last year already.

So whatever effect this had on your site or not, depending on what you have been doing, the truth is that you have been living with it for about a year now.

So why all the buzz?

It’s simple once again people thought that they were smarter than Google, and once again they have been proven wrong.

The rel=”nofollow” is a link attribute that has been created by Matt Cutts back in 2005 with sole purpose to combat spam abuse on blogs. You know, when people comment just to get a backlinks, even more so when the comment in question is not really a comment…

One particularity of this attribute is the fact that it prevents link juice to flow through the link it’s attached to.

Some people started then to extrapolate on this theory and began using the rel=”nofollow” not to combat spam anymore, but rather to control the flow of their link juice, thus trying to prevent as many "leaks" as possible towards other sites.

Well, you know the saying, selfishness is never rewarded!

So, since the last year update of the rel=”nofollow” attribute, this one is no longer bouncing link juice for people to accumulate for themselves, but instead will absorb that link juice.

What does it mean?

This simply means that the link with the rel=”nofollow” attribute won’t get link juice from you, but also that you won’t get any more link juice either by nofollowing a link.

If you are using the rel=”nofollow” to prevent spam abuse on your site, then you probably haven’t see any difference at all, and won’t be affected in anyway by this change.

If you are using the rel=”nofollow” to control link juice, then you may get disappointed because it’s more likely to work against you than for you.

Now that said, most of you probably haven’t noticed that change either way, simply because for site sculpting (through methods similar to the use of rel=”nofollow”) to have any bit of effect on your site, this one should have at least 1,000 pages…

So if you haven’t yet published 1,000 posts on your blog, that’s just one more reason not to be alarmed. That being said, unless you have a mega site with 100,000 pages or more, there’s no benefit for you to do site sculpting.

In fact building more quality backlinks is way more effective to increase your PageRank and link juice volume than trying to do some sort of sculpting.

It’s like trying to build your online business empire on a dial up connection because it’s cheaper than ADSL; focusing on making more money will be much more rewarding than just trying to save a few bucks on your internet connection.

I already can hear what some or you are thinking:

“Should I remove the links on my comments?”

Sure enough, if you were to remove the links on your comments, you’ll be preventing some of your link juice to flow away, but again consider whether the trade is worth or not. I’m pretty sure that if you do that, the number of comments on your site will drop considerably.

Personally, readers are worth a lot more to me than a bit of link juice.

Lastly, I want to talk to you about a popular misconception:

“The more I will have links on my page, the more I will lose authority!”

Wrong! Your page authority level is defined by the incoming links, not the outgoing links, so regardless of whether you don’t have links on your page or if you have 100 of them, your page authority will remain the same. What will be affected however is the amount of authority this page can transmit onto other pages.

In Conclusion

This discussion about the change in the rel=”nofollow” is made much bigger than it really is. Don’t focus on saving link juice but rather acquiring more of it!

Just like in sport, the athlete should focus on victory and not on what if he can’t make it; likewise in business, we should focus your time and energy not on wondering what we would do if we fail, but rather putting all that time and energy to make sure we succeed.

See how huge is internet and how much link juice is out there waiting to visit your pages!

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Going along with the recent post of Peter, Article marketing is probably one of the most discussed topics in my forum with people asking me daily whether or not it really helps with SEO.. People are divided between 3 categories when it comes to talk about article marketing on internet:

1. People who love article marketing.
2. People who hate article marketing.
3. People who don’t know about article marketing.

This article is for the people in the 3rd group, namely the ones who have no experience with article marketing and are wondering what its worth.

What is Article Marketing?

Article marketing is an online strategy that consist of you writing a quality article (in theory), and making it available for other people to use and republish on their site. Of course, since all labors require compensation, you’ll be rewarded for your generosity with a one way backlink towards your site, as well as a short biography of yourself. Here are the traditional steps taken:

1. Write an article.
2. Submit it to an Article Directory.
3. Wait for your article to be reviewed and approved.
4. Once your article is approved, it will be made available to visitors of the Article Directory.
5. People download your article.
6. People publish your article on their site.
7. You get visitors and backlinks from all the sites that re-published your article.

Your personal involvement pretty much stops at step #2, after that you can just sit back and relax, everything else is automated and doesn’t require your participation. Depending of the article directory you submit your piece to, it can take anywhere from a few minutes to a few months to get your article reviewed and approved. Also, keep in mind that all articles submitted are not automatically approved, so take the time to write properly.

Why You Should Love Article Marketing?

When it comes to SEO, article marketing offers an incredible feature, and that’s to build a potentially unlimited and constant flow of one way backlinks towards your site. The leverage on article marketing is huge as one person only needs to write an article once, submit it to a specialized directory where more and more people will then re-publish it giving you more and more one way backlinks without you having anything to do for it. Each of the articles have submitted in the past is being reused 300 times in average at least. That means for each article I wrote, I got over 300 one way backlinks. Another interesting aspect of those links from a SEO stand is the fact that they come from diverse domains, which is a great thing, and that they don’t appear all at once, but rather over time as all the people don’t publish your article at the same time. It’s a onetime effort, and a lifetime one way link building machine.

Why You Should Hate Article Marketing?

There’s a sound difference between theory and reality. Most of the articles in those article directories are of very low quality and some really limit spam junk. This having for resulting effect that you are very unlikely to ever get your article noticed further than the article directory itself. If spending so much effort for that, you are better of publishing on your own site instead. Even if your article get picked up, more often than not, it will be by automated scrapping software, and your article will be published on a rubbish site where no one will see it. Not only no one will see your article and you won’t get traffic from it, the pages where your article will be published are most likely to be in the supplementary index, if indexed at all. In SEO term, this means that the backlinks you get from there are worthless. At worst, you’ll get dishonest publisher who won’t give you credit at all, and steal your work to make it theirs. Article marketing ends up being a huge waste of your time, resources and talent. If you want quality backlinks, there are many other ways to do so.

In Conclusion

The truth is that no one side is more right than the other. I personally like article marketing as it helps in many other ways beyond SEO, such as branding to me. I’ve got thousands of visitors coming from those republished articles to my site, and in some instances was even lucky enough to get my articles in pages on the primary index and get people commenting on them, building valuable SEO backlinks and reputation for myself. On the other hand, I’ve also experienced people trying to steal my content, and honestly, majority of the backlinks I’ve got don’t bring any or much link juice. If you really plan to get a high PageRank, I don’t feel that article marketing is the way to go for you. On the other hand, if you plan to increase your exposure, or do increased of deep linking on your site, I would strongly recommend you to include Article Marketing as part of your SEO campaign.

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We are now all aware that Google recently updated its algorithms to the benefits of some and the downfall of others.

If there was one simple way of summarizing the major changes made by Google it would be to say that Google is looking for results as “natural” as possible.

Perfect is not Natural

Imperfection is the name of the game. Clearly doing great SEO work be it on site or off site certainly helps a lot; yet doing too much of it can hurt you too!

I don’t think I need to elaborate much on on-site over-optimization, most of you probably have heard about that recently.

You know, when you place too many keywords too well located in a too consistent manner on your page, it triggers a signal to Google that you are doing something with the intention of influencing the search engine ranking.

Google doesn’t like that at all, and before you know it, you could be relinquished to the rank of a spammer… not so good.

This is why your on-site optimization should have some flaws, not major ones of course, but your optimization shouldn’t be “perfect”.

One major trigger is often the abuse of keyword in ALL the “alt” text of your pictures. Sometimes having a link to the home page labeled “Home” may just work better for you than a nicely optimized “Make Money Online” in this regard.

Off Site Over Optimization

If most of you are aware of on-site over-optimization, I’m pretty sure however that you hardly ever think of off-site over-optimization.

We all know (though I hope you do by now) that off-site optimization is probably the most important factor in calculating your ranking position in the search engines.

It’s all about inbound links and their anchor text.

Getting a lot of inbound links is great and getting them with powerful anchor text is even better, but like for on-site optimization, too many good things become a bad thing because it’s not “natural”.

Unnatural Link Growth

Google is very wary about abnormal link growth. Sure enough, your exponential link growth could be due to your excellent marketing skill or use of a viral marketing tool and in such case you shouldn’t worry too much thanks to the new upcoming link velocity algorithm.

On the other hand, if your work has been “enhanced” by joining one of those programs that will get you 10,000 links instantly, or even simply 100 (depending of your usual link growth rate), you’ll trigger a red flag signal to Google.

I know, if you are really conscious about your site and your SEO this is relatively unlikely to happen but nonetheless I have to mention it to you.

However, what comes next is an entire different story…

Anchor Text Abuse

Ah… the so ever famous anchor text… people use it and abuse it over and over.

Depending on what anchor text is used, we know that a site can rank very differently for given keywords. This is why it’s very important to choose your anchor text very carefully.

So, what is a “natural” anchor text?

A “natural” anchor text would be anything that people would normally use to refer to you or your site. The most common choices are your brand name (if you have one), your name, or your website name.

Now you have to agree with me that someone you don’t know is very unlikely to link to you referring your site by writing something like:

“I recently came across this great site [link]refinance your mortgage, mortgage for all, instant refinancing for student and unemployed[/link] about mortgage financing.”

Instead, the anchor texts are more likely to be something like:

• “I recently came across this great site [link]http://www.example.com[/link] about mortgage financing.”

• “I recently came across this great site [link]Finatec[/link] about mortgage financing.”

• “I recently came across this great site about mortgage financing by [link]John Doe[/link].”

• “I recently came across this great [link] mortgage financing site[/link] by John Doe.”

If more than 10-20% of your anchor text links are optimized ones instead of the more “natural” ones, you may raise again a red flag and may get the value of those backlinks devalued too.

This is another cause of loss of PageRank recently alongside with the “unnatural link exchanges” devaluation.

In Conclusion

SEO is very important for your site, and I’m aware that you are conscious about it. Being penalized for over-optimization doesn’t mean that you are a spammer; it just states that you are trying too hard.

So keep in mind, too much good is bad when it comes to SEO with Google.

Keep things natural and allow yourself not to be optimized all the time for everything everywhere!

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Get more visitors by removing your Description Tag!
Internet marketing is all about making sales online, and there’s no secret that the more visitors you get to your site the higher are your chances to make a sale, right? Of course there are many ways and tactics for you to increase your exposure and to attract more visitors to your site.

One common way is definitely using the traffic from organic search results, more particularly from Google.

Now, did you know that despite your best SEO efforts, even if you are currently enjoying a top ranking in Google, you are potentially losing a lot of visitors?

That’s right, if your on-page optimization does include Meta tags such as “Meta Keywords” and “Meta Description” I can guarantee you that you are losing traffic because of them!

Meta Keywords are no longer used in SEO, this is an old practice that is more harmful than beneficial considering that not only the Meta Keywords don’t give you anymore additional value and that misuse of them my get you penalized for over-optimization… not to mention all the hard work you did to find those rare keywords, why on earth would you want to advertise them to everybody?

Meta Keywords are a small deal; the real thing comes with your Meta Description.

Meta Description was first used to compensate the inability of the search engines to fully comprehend what your site was about… that was a long time ago. Now, not only Google is able to analyze your content from within your page, your entire site, but also your linking network, it is especially capable to select the most appropriate snippets of your content to match a search query.

If you are like most of the folks out there and your pages are still optimized the old fashion way, your content is probably optimized around one good keyword only and you have prepared a killer description to invite all the people to click on your search result.

That was fine before, but things have changed in SEO and in the web users’ behavior.

People no longer search for one keyword or even a two words search term! They are entering much longer sentences or questions; and Google is acknowledging this behavior by extending its suggested snippets lengths.

That’s a big deal for you with your short keywords, because now visitors are looking for more long tail keywords with the direct help of Google. This means that you are very likely to be skipped over.

And what if you still appear in the search results? You’ll appear for a search term you did not optimized for and what happened to your magical page description?

That’s right; it will still be displayed seamlessly regardless of the search term entered!

Now, if you have any bit of experience in internet marketing, you’ll know how important it is to fine tune your ads and that any small change can make a huge difference; so let me ask you:

What are you doing by showing the same response message to people regardless of their queries?

By removing your Meta Description, you allow Google to select the most appropriate parts of your content in order to formulate the most targeted and relevant description to the search as possible.

This would means that instead of having a page optimized for 1 keyword, your page is now optimized for unlimited keywords combination within your page content!

If you have any question, don’t hesitate to ask, I’m here to help!

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