Did Your Adsense Income Increase With New Google-Certified Ad Networks?
My Google Adsense earnings in March grew by more than 43% over last month. But do you think it is because of the recently launched Google-Certified Ad Networks?
Did you see any spectacular increase in your Google Adsense income this month? No I am not referring to any new adsense strategies you’d learned recently but something you have very little control of. I’m actually referring to a recent Google announcement advising Adsense Publishers it has allowed many new advertisers from approved third-party networks to compete with Adwords advertisers to display ads on Google Content Network.
What does this new change mean for Google Adsense Publishers (mostly bloggers like you and me)?
1. When new advertisers from these third-party networks compete with existing AdWords advertisers for the right to display their ads on publisher sites this will lead to more ads appearing on our websites or blog. If you have very relevant traffic coming to your websites it just means people are now presented with more information. For publishers this translates to more adsense clicks and make more money from adsense.
2. You will have control over which of the 90 Google certified ad networks you want to appear on your web pages with more to be added by Google over the next few months. You can see them by simply going to Google Adsense Setup>Ad Review Center page. By default these new ad networks are automatically activated in your account until you decided to block them. If you feel more comfortable to prefer to only show Adwords Advertisers’ ads, just look for ‘Allow and Block Google Certified Ad Networks’ section to block them from showing.
Why I am not overly excited about this change?
1. Well firstly, the announcement from Google Adsense I received 10 days ago does not say much. Who knows perhaps there is more to it than meets the eye.
2. Perhaps the move by Google to partner networks is it’s latest strategy to expand their adsense revenue. But there is interesting speculation that adsense enthusiasts view this move as Google taking swift action against too much competition from other ad networks eating a little too much of their Google pie. What do you think?
3. These changes apply solely to image ads and do not include text ads although this was never clearly communicated to publishers, which supports my no. 1 point. Advertisers paying CPM (cost per thousand impressions) are not known to pay that well at least for me although I’ve read of other marketers earning more in CPMs than CPCs.
4. Almost all of my adsense ads placements are text ads so my Google Adsense 43 percent increased revenue for this month most certainly was not as a result of this change. I’ll probably share some of my tips I used in another post.
What do you think?
So what do you think of this Google Adsense change with New Google-Certified Ad Networks It may not have impacted me much but I am sure many others with different niches may be thrilled with this change. Is this true for you? Share your thoughts by dropping a comment below.