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4 Facebook Don’ts for Bloggers

facebook marketingA lot of the aggressive Facebook tactics you’ll find on marketing tutorial and education sites don’t work for bloggers. The same rules that apply to businesses don’t apply to you. This is mostly because bloggers are expected to be a lot more engaged with Facebook fans and a lot more personable than businesses. If a business posts a Facebook status update for each and every one of their promotional deals, Facebook users will keep coming back for more. If you post a status update every time you write a blog post or discover something you think is interesting online, Facebook users will probably become annoyed and remove you from their feeds. If Facebook isn’t quite driving the amount of traffic you’d like to your blog, there’s a chance that you’re doing something wrong. If you want to get the most ROI from Facebook, here are a few things you shouldn’t do on the popular social networking site:

1. Don’t Get Too Personal

As a blogger, you’ll probably be reaching out to people on Facebook using a regular Facebook profile, instead of a Facebook page as a business would. Because of this, it’s a good idea for you to create two Facebook profiles: one for your personal use and another to communicate with your blog readers. There’s no need to share all of your pictures from college or your brother’s wedding with your blog readers. So, keep your personal information private, and stick to discussing your blog on a separate, public profile.

2. Don’t Neglect Your Readers

Simply creating a Facebook profile and linking it to your blog isn’t enough. If you really want to get the most out of Facebook, you’re going to need to reply to wall posts and messages and comment on your readers’ status updates. You should use Facebook to form relationships and drive traffic to your blog. You shouldn’t just expect the social media site to do all the work for you. Your blog readers won’t have much interest in your Facebook efforts unless you provide them with something of interest.


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3. Don’t Overthink It

Facebook is relatively simple and straightforward. You don’t need a bachelor’s degree in social media to understand how to harness the power of Facebook. And you don’t need to spend six hours a day posting status updates and replying to comments. Just spend a half hour or so every day engaging with the readers of your blog and letting them know about your most interesting posts and internet discoveries. If you’re a little confused by certain aspects of Facebook, such as the Facebook Timeline, do some research and educate yourself as necessary, but don’t fool yourself into thinking that Facebook is an incredibly difficult thing to master.

4. Don’t Post Too Often

Occasional absence definitely makes the heart grow fonder on Facebook. People who friend you on Facebook because they like your blog are obviously interested in what you have to say. However, they’re not necessarily interested in a hundred status updates from you every day. As a blogger, your Facebook page shouldn’t be about you, how great you are, and how wonderful your blog is. Your Facebook page should be a tool you use to connect with your readers who, in turn, will spread the word about your blog.

It’s possible for Facebook to be a very useful tool for bloggers who want to increase traffic to their sites. However, there’s definitely a right and a wrong way to approach Facebook. Consider the don’ts above and avoid being a Facebook pest. And start sharing, connecting, and forming meaningful relationships and partnerships with your readers!

About the author:

Samantha Gray, who has attended both traditional and online schools for her college education, understands the value of a bachelor’s degree. She is now a freelance writer who enjoys guiding readers through the sometimes labyrinthine process of pursuing a college education and a rewarding career. If you have questions or comments, please feel free to contact Samantha at samanthagray024@gmail.com.


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A Legitimate Home Internet Business researching work at home ideas this blog was started by yours truly, an ex-banker running a home business helping others start and grow their business, finding new ways to make money online. Read More About Me

6 Responses so far.

  1. You need to get a way with people — a way that will really make them trust you and follow you. This is a very nice post. Simple and straightforward. Good job on this!

  2. Venkat says:

    I personally feel that you need to have interesting titles too rather than boring titles to interest your readers. Boring titles just flow away in their feed without grabbing their attention.

  3. Rich says:

    Great ideas here! They key is about forming relationships with your readers, showing them that you’re just as human as they are. But at the same time, don’t drive them crazy with status updates every 5 minutes.

  4. Magento development says:

    Nice post.Facebook is one of the best social media network.

  5. Iulia says:

    Great articole, facebook is the most big social network and blogers need to use it, thanks for the tips Peter.

  6. Priya says:

    First you have to make an online friends circle in facebook, then the next steps of promoting anything in facebook will be far easier.

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