3 Unique Social Media Management Strategies to Grow Your Blog Audience
Most bloggers use social media the same way. We spend hours slaving away on our blog posts, share them through our own social media channels and occasionally reshare them to get an extra bump in visits.
Chances are that this strategy isn’t getting you as many new readers as quickly as you would like. The key to attracting a high level of new readers is to spend more time promoting your blog and building relationships with those who can promote it for you.
Here are a few techniques that will guarantee you a wider audience of relevant readers who will soak up your blog content and willingly share it with their network.
Monitor and nurture relationships with readers and influencers
The most successful bloggers have a core audience of readers that revisit their page daily to see their latest posts and make every effort to share these posts with their own audience.
The way that bloggers interact with these fans outside of their website makes all the difference. You want to get to know your audience individually, not just a nameless, faceless crown. It seems hard but there are couple methods you can use.
First you’ll want to get into customer relationship management, just like businesses do. Oktopost, a robust social media management tool, has such a feature built-in. You can see full profiles for those who follow you or communicate with you, including a list of their profiles on other networks and previous interactions. No more strangers!
Once you get to identify and segment your fans, you can offer them different rewards to take them to the next level. For example, you could send your best advocates a little Christmas gift or special invite, or you could invite new fans to join you in a webinar.
Track mentions of blog and blog-related hashtags
Your knowledge of your blog readers is often limited to the number you see in the analytics you use (e.g. how many people have shared to Twitter) and your notification feed, if someone mentions you by your handle on the respective platform.
Many readers, however, fly under the radar. You can’t build relationships with them (as mentioned in the previous strategy) if you don’t know who they are. You’ve got to turn those statistics into actual people. There are a few ways to do that:
This tool allows you to set alerts and get a daily email for mentions of a keyword on social media and websites. You can set up one alert for free, but that alert can have up to five different keywords.
Everyone knows Google Alerts by now. It works very similarly to Mention, but can sometimes find information online that Mention doesn’t. It scours the web for any new indexed results which include your keyword, then sends the list to you via email. The keyword can be in the headline or body copy so you’ll almost never miss a mention of your blog.
Tagboard is the search engine for hashtags on almost all platforms that use hashtags. You can use this to track if others are using any hashtags specific to your blog or campaign as well as do research on relevant hashtags in your industry. Check out this example for the hashtag #SuperBowl.
Extend your reach outside of your own social media channels
There are always potential readers out there who would love to hear from you, they just don’t know it yet. They may have asked a question that you’ve answered or have interest in your particular niche. The point is, they are out there and it’s your job to find them. These are few places you can find people already buzzing about your niche:
By submitting your blog posts to StumbleUpon, you give others, who are actively looking for great content, the opportunity to find yours. You can always track how beneficial this method is by checking the referral traffic from StumbleUpon in your analytics tool.
This is a goldmine, particularly if your blog is business-related. Quora is a platform that is built persons asking questions, and others answering them. This is one of the few channels where others expect strangers to jump in and provide solutions and links to help them figure things out.
Get on Quora, search for your keywords or select topics you’re knowledgeable about, then start answering questions. If you have long answers, write a blog post about it, then link back to it in your response.
Facebook and LinkedIn Groups
Groups are the lifeblood of Facebook and LinkedIn nowadays. Even if people are totally annoyed with their newsfeeds or have completed their ‘digital resumes’, they still return to these platforms to check out what’s happening in the relevant groups. Find groups that are in your industry or those in your target market. Be sure to add value to the conversation, and not just spam them with links from your blog.
Twitter Question Search
If you’re an avid Twitter user, chances are that the moment you have a problem, you share it on Twitter. In the moments where someone responds to such a tweet with a solution to your problem, you’re almost always likely to take a look and try it out. You can be that solution-giver to someone else.
Try doing a Twitter search for related keywords in your industry or niche, along with a question mark, eg. ‘Restaurants in Tallahassee?’ If any of the questions are those you can answer, or you’ve already answered in a blog, feel free to reach out and share. Not every result will be a home run, but chances are that ever-so-often, you’ll find someone you can help and they’ll be grateful for it.
The techniques listed above will help you to allow your personality and knowledge to shine through, and help you build stronger connections and reach a much greater audience.
When you stop doing what everyone else is doing, and start pursuing unique strategies, these will set you apart as a leader and authority in your field. Anyone can set up a blog, but your best chance of growing and retaining your audience is having them get to know you, not just your blog.