It is no secret that search engines love fresh quality content, and thus are more inclined to index and rank your page well if the quality of your content is worth it.

Today, I’m going to try to explain you how content that is search engine friendly should be written.

Write for your Readers, not the Search Engine

This is the very first point and by far the most important.

No matter what you do on your site, always do it with your visitors in mind first.

Although it is the search engines that will index your content, ultimately it is real people who will read and judge it.

Beyond this consideration, search engines like Google recommend you themselves to write content with your visitors in mind, so by doing so not only you’ll be pleasing your visitors, but also the search engines.

Do not focus on Keyword Density

This used to work very well, but nowadays it’s much less effective than it used to be.

Again, Google doesn’t like so much to be played and thus keep improving its algorithms to filter unnatural content patterns.

Instead, Google is much more interested in the associated terms you are using in your nearby content, as well are your linking network too.

In fact, we could say that related search terms carry even more value than a mere repetition of a single search term throughout your copy.

Also, beside the fact that search engine like Google doesn’t value keyword density much, such ways of optimizing your content all too often results in having your readers wondering why you keep repeating the same words over and over; which does affect your visitors experience on your site.

Do use Related and Suggested Search Terms

Almost each time that you are making a search on Google, you’ll be offered additional suggestion, just like when you do some researches using the Wonder Wheel.

These terms are very valuable to you, not only because they are related in nature, but because Google not only think that they are related and relevant, but so do your visitors too. And to make it even better, since those terms are suggested, it demonstrates that they also carry sufficient search volume to be worth mentioning.

Use Heading Tags

Heading tags are used to structure your content and make it easy for the search engine to skim through your content.

Although it is possible to use up to 6 different levels of heading tags, it is very unlikely that you’ll be using more than 3.

The common practice would be to have your content title enclosed in a <h1> tag while containing your main search term or keyword within it.

Then, each sub-section of your content should titled with a <h2> tag, and possibly containing a suggested keyword by Google.

Lastly, you would eventually have to add a sub-category title within your sections. For this one I would recommend to use a <h3> tag.

Not only doing this will facilitate the crawling and understanding for the search engines as to what your site is all about, it will also help you have  more structured content, which in turn tends to increase your visitors experience on site.

In Conclusion

Writing a good optimized content for the search engine is no longer a difficult task by itself.

More importantly, your ability to write a content that will draw and motivate your visitors to become readers and come back over and over to your site, or even possibly recommend your content to someone else is one thing that search engines love and value a lot.

In the past, writing optimized content was sufficient to rank well in the search engines; unfortunately it is no longer the case. Today your ranking will be obtained by your offsite optimization work, which honestly is much more easily done when you have written a nice quality content.

Since the search engines give less importance to the optimization of the content itself, it is important to use this one to further enhance your visitor’s appreciation of your site and work.

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